earth911 december 6, 2007 sandra keil—manager, government affairs

Earth911.comDecember 6, 2007

Sandra Keil—Manager, Government Affairs

A One of a Kind Resource

16 years of consolidating environmental resources in one easy-to-access network:

www.Earth911.com

1-800-CLEANUP

Unique Public/Private partnership

Only national database of its kind created to empower public to make informed decisions for a better environment

Provides local recycling, reuse and disposal information

Includes over 80,000 individual program/special event listings

Selection of over 250 different materials and services

The Nation’s Online Recycling Community

Google’s #1 Listing for “Recycle,” “Recycling,” “Prevent Global Warming,” “Beach Water Quality,” “Paint Disposal,” and more…

More than Five Billion Consumer Products display Earth 911.com and our 1-800-CLEANUP

(Motor Oil, Paint, Pesticides)

Referred to by more than 187,000 Web sites

Reached more than 90 million households through media partnerships including Comedy Central, Cox Newspapers, Hearst Magazines, G4 TV and 3 appearances on Oprah in 2007 alone

Growing with Focus on the Environment

Improve the Earth 911 Web site Expand user experience Enhance and upgrade coordinator

features Engage media in use of Earth 911 Upgrade phone hotline

Earth911.org : A New Look

New Web site launched earlier this year

Easy content based system

“Googlish” search mechanism expanded

Focus on new content, rotating articles, visitor interaction & commenting

New Functionality

Public commenting/ Blogging capabilities

Encourage topic discussions

Engage visitor to come back

Earth 911: Dynamic Front Page Content

Dynamic content on front page

Daily changes with articles

Special events/ local & national

Earth Easy: Coordinator Access

“Earth Easy” way to add local data

Add local community content via Word Press

Designated coordinator section

Increased Flexibility

Sorting capability Adjust service

boundaries Visuals for

curbside listings Previewing Calendar

Calendar Features

Engaging the Media

Cox Newspapers – 26 newspapers World Now – 96 TV stations nationwide Hearst Magazine – The Daily Green G4 TV – Gcycle campaign Comedy Central – Address The Mess

campaign

G4 TV’s Gcycling

The Daily Green – Hearst Communications

Comedy Central’s Address The Mess

Quote of the Day

It's not what you do once in a while, it's what you do day in and day out that makes the difference.

-Jenny Craig