ecdu12 - mitchell beer – how event profs can save the world - canada

How Event Profs CanSave the World

Prepared for

February 26, 2012Mitchell Beer, CMM

The Conference Publishers

@mitchellbeer #eventtable #eventprofs #gmic

How Event Profs Can…

SAVE THE

WORLD@mitchellbeer #eventtable #eventprofs #gmic

The Story So Far

• Years in business: 27• Meetings: 3,000 and counting• Communities: 200+• Countries: 18• Direct competitors: 0

@mitchellbeer #eventtable #eventprofs #gmic

The Story So Far

• Years in business: 27• Meetings: 3,000 and counting• Communities: 200+• Countries: 18• Direct competitors: 0

@mitchellbeer #eventtable #eventprofs #gmic

What (Still) Keeps Event Pros Up At Night

@mitchellbeer #eventtable #eventprofs #gmic

The Paradigm Shift:Transforming an Industry

@mitchellbeer #eventtable #eventprofs #gmic

Extending the Conversation

Before During After

How meeting organizers experience meetings…

@mitchellbeer #eventtable #eventprofs #gmic

Extending the Conversation

Before During After

…and how we (should) want participants to respond

@mitchellbeer #eventtable #eventprofs #gmic

• Hub in Minneapolis• Nodes in Basel, Dallas• 550 online participants• Fantastic live-virtual

integration

From Virtual to Hybrid

@mitchellbeer #eventtable #eventprofs #gmic

• News tweets onsite• News capsules, summary text,

video, photos post-conference• Link to online communities• >69,000 page views

From Virtual to Hybrid

@mitchellbeer #eventtable #eventprofs #gmic

Pop Quiz: How many page views for video?

@mitchellbeer #eventtable #eventprofs #gmic

From Virtual to Hybrid

Pop Quiz: How many page views for video?

774 out of 69,000

@mitchellbeer #eventtable #eventprofs #gmic

From Virtual to Hybrid

Pop Quiz: How many page views, all formats?• 774 for video• 1,280 for summary text• 67,212 for news capsules

@mitchellbeer #eventtable #eventprofs #gmic

From Virtual to Hybrid

Takeaways:• Content is the golden thread• Multiple formats for each audience• Success depends on a deliberate

integration strategy@mitchellbeer #eventtable #eventprofs #gmic

From Virtual to Hybrid

Case study:www.theconferencepublishers.com/studies

@mitchellbeer #eventtable #eventprofs #gmic

From Virtual to Hybrid

The Paradigm Shift:Changing the World

@mitchellbeer #eventtable #eventprofs #gmic

It’s All About Oil

@mitchellbeer #eventtable #eventprofs #gmic

@mitchellbeer #eventtable #eventprofs #gmic

It’s All About Oil

@mitchellbeer #eventtable #eventprofs #gmic

It’s All About Oil

Why Should We Care?

@mitchellbeer #eventtable #eventprofs #gmic

Ian Lee, Ph.D, Sprott School of Business

Carleton University

2008

$125/barrel

British Airways Lufthansa

AF/KLM Ryanair

easyJet Air Berlin

Iberia SAS

Alitalia Austrian

Finnair Aer Lingus

Virgin Atlantic BMI

Source: Goldman Sachs via Aer Lingus

A Peak Oil Primer:What’s Ahead for Airlines

Ian Lee, Ph.D, Sprott School of Business

Carleton University

2008

$125/barrel

British Airways Lufthansa

AF/KLM Ryanair

easyJet Air Berlin

Iberia SAS

Alitalia Austrian

Finnair Aer Lingus

Virgin Atlantic BMI

2015

$100/barrel

British Airways

Lufthansa

AF/KLM

Ryanair

easyJet

Finnair

Aer Lingus

Virgin Atlantic

Source: Goldman Sachs via Aer Lingus

A Peak Oil Primer:What’s Ahead for Airlines

Ian Lee, Ph.D, Sprott School of Business

Carleton University

2008

$125/barrel

British Airways Lufthansa

AF/KLM Ryanair

easyJet Air Berlin

Iberia SAS

Alitalia Austrian

Finnair Aer Lingus

Virgin Atlantic BMI

2015

$100/barrel

British Airways

Lufthansa

AF/KLM

Ryanair

easyJet

Finnair

Aer Lingus

Virgin Atlantic

2015

$200/barrel

British Airways

Lufthansa

AF/KLM

Ryanair

easyJet

Source: Goldman Sachs via Aer Lingus

A Peak Oil Primer:What’s Ahead for Airlines

TODAY’S OIL PRICE

October 13, 2011

February 24, 2012

Brent Crude $109.20 $126.65

W. Texas Intermediate $84.20 $109.49

@mitchellbeer #eventtable #eventprofs #gmic

A Peak Oil Primer:What’s Ahead for Airlines

A Peak Oil Primer:What’s Ahead for Airlines

@mitchellbeer #eventtable #eventprofs #gmic

It’s Also All About Carbon

@mitchellbeer #eventtable #eventprofs #gmic

What’s Ahead for Meetings

@mitchellbeer #eventtable #eventprofs #gmic

What’s Ahead for Meetings

@mitchellbeer #eventtable #eventprofs #gmic

Low-Carbon Energy Futures:80% by 2050

@mitchellbeer #eventtable #eventprofs #gmic

Low-Carbon Energy Futures:The Hybrid Advantage

@mitchellbeer #eventtable #eventprofs #gmic

Respectful Dialogue =Better Decisions

@mitchellbeer #eventtable #eventprofs #gmic

How Event Profs Can…

SAVE THE

WORLD@mitchellbeer #eventtable #eventprofs #gmic

images via istockphoto.com

THANK YOU!

Mitchell Beer, CMM+1-613-594-5960 ext. 225

mitchell@theconferencepublishers.com

How Event Profs CanSave the World

@mitchellbeer #eventtable #eventprofs #gmic