ecodesign, where are we & where we go?

EcodesignWhere are we now, & where are we going?

Oriol PascualPhD Candidate at TUDelft (NL)Supervision: Prof. Ab Stevels

Good News

75%Global Fortune 500 claim to do Ecodesign

EcodesignMaturity Profiles

Relatively mature 30%

Not interested 26%

Way to maturity 18%

Publicity driven 14%Starter & good intent 6%

First movements 6%

Sustainability

Production

Consumption

Ecodesign

Technicalities

Business integration

How far can we go?

How far can we go?

Where are we?

Low-hanging fruit picked

What option is best?

Do you speak english?

10.000 Tones of CO2...what do you mean?

10.000 Tones of CO2...what do you mean?

!!

What’s for us?

How does Ecodesign contribute to value

creation?

Paradigmshift

Ecodesign is not alone

Demand side is key

Segmentation =product differentiation

How?

Ecovalue

Eco-efficiency index

Environmental load

Product valueEcovalue =

acceptable

non-acceptable

Product value

EnvironmentalLoad

-

-

+

+0

Supports management

Setting priorities

Action oriented

More Ecodesign?

oriol.pascual@gmail.com

Picture creditsFlickr

• Angel Shark

• Benderish

• Brex

• Hairbear

• Daveybot

• Squirrelmonkey

• Ukslim

• Moriza

• Nell T

• Last Lane Daily

• BriettneyBush