ecomm101- how i learned to make money doing what i love

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WHAT WE’RE ACTUALLYTALKING ABOUT/

- Who Is This Guy

- So You Want To Start Your Own Online Store?

- A Checklist Before You Start

- Defining Your Stores Goal(s)

- The Lay Of The Land

- “An Expert Opinion”

- A Checklist After Launch

- Now What

- After Launch

- Day To Day / Some Adult Stuff

- Keeping Them Coming Back

- Other Tools

- More Than One Store?

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SO YOU WANT TO SELL ONLINE/AND ETSY MAKES YOU CRY?

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THE CHECKLIST/ SETTING YOUR STORE UP

- How Many Products?

- Product Photography

- Product Descriptions

- Other Content?

- Shipping Prices

- Labels, boxes, tape etc..

- Getting Your Money

- Taxes?

- Ready For Customer Service?

-Designing Your Store

- The Services To Use

THE LAY OF THE LAND/SNAKE OIL FREE

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MAGENTO/ EMPIRE BUILDERS

PROS/ NOTHING IT CAN’T DO

CONS/ NEED A NERD FRIEND OR TWO TO USE

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SHOPIFY/ HUGE COMMUNITY AND PERKS

PROS/ APPS FOR EVERYTHING AND CASH REGISTER

CONS/ PLANS AND FEES MAY BE TOO MUCH FOR SOME

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SQUARESPACE/ DRAG AND DROP EVERYTHING

PROS/ EASY TO CUSTOMIZE AND GREAT PORTFOLIO TOOLS

CONS/ ECOMMERCE IS A BIT OF AN AFTER THOUGHT FOR THEM

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BIG CARTEL/ SIMPLE PRICING

PROS/ GREAT PRICING AND SIMPLE INTERFACE

CONS/ DOES NOT SCALE WELL AS YOUR BRAND GROWS

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BLK DOT/ TUMBLR STORE

PROS/ EASY TO HOOK UP TO EXISTING BLOG

CONS/ A NEW EXPERIENCE FOR YOUR CUSTOMERS

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LEFT FIELD ALTERNATIVES/ SELL ON SOCIAL

PROS/ YOU ALREADY SPEND ALL DAY ON FACEBOOK AND INSTAGRAM

CONS/ USUALLY REQUIRES YOU CUSTOMERS TO SIGN UP

MY OPINION?/GLAD YOU ASKED

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THE CHECKLIST/ AFTER YOU LAUNCH

- Sticking To Your Goals

- Controlling Inventory

- Shipping On Time

- Setting Customer Expectations

- Services To Make Your Life Easier

- Bringing Them Back

- Selling Your Work Not Your Soul

- Teaming Up With Friends

- Multiple Storefronts

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CUSTOMER EXPECTATIONS/ THE GOOD AND BAD

THEY WILL/ ANNOY YOU AND EXPECT EVERYTHING

YOU NEED TO/ TELL THEM STRAIGHT UP WHAT THE DEAL IS BUT FLIP IT TO BE GOOD

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STITCH LABS/ ONE DASHBOARD FOR IT ALL

DO YOU NEED THIS?/ NOT YET BUT CAN HELP YOU EXPAND AND SELL IN MULTIPLE PLACES

MORE THAN ONE STORE/ HELPS YOU CHECK JUST ONE PLACE INSTEAD OF FIVE

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SHIPPING/ JUST PAY A LITTLE MORE AND SLEEP AT NIGHT

SHIP STATION/ PRINTS IT ALL ALONG WITH SENDING EMAILS TO CUSTOMERS WITH TRACKING

DONT SWEAT IT/ YOU CAN DO THIS MANUALLY TOO ITS ALL YOUR CALL

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SOCIAL WORKS/ BUT NOBODY LIKES A SLUT

LUMIARY/ A DASHBOARD TO SCHEDULE AND FOLLOW UP WITH ALL YOUR CUSTOMERS ON SOCIAL

MAILCHIMP/ POLITELY BARRAGE YOUR PATRONS WITH EMAILS

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FRIENDS/ WHY NOT WORK TOGETHER?

ONE STORE/ MANY ARTISTS HELPS YOU SPLIT THE LOAD

TRUST THEM/ LESS WORK AND MORE SLEEP BUT DOES IT VIBE WELL

WHAT JUST HAPPENED?/ QUESTIONS?

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