economic development: visit bloomington
Post on 14-May-2015
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Monroe County Visitor Industry
•1977 – 3% Innkeeper’s Tax (Indiana uniform code)
•Monroe County Convention & Visitors Commission – 5 members
•Convention & Visitors Bureau of Monroe County, Inc. formed as 501C(6)
•CVB Board – 13-17 members•1990 – tax increased to 5% to develop
Convention Center•2012 collections & INVESTMENT > $2 million
Monroe County Visitor IndustryEconomic Impact:
•1.5 million annual visitors•$279 million in annual sales
•Spend $175 per trip ($104 lodging, $52 f&b, $19 retail)
•Meetings = $75 per day•Sporting events = $61 per day •Leisure traveler = $57 per day•Helps create 8,000 area jobs
Visitor Profile•33% to visit friends or relatives
•28% for leisure trip •18% for a special event
•33% for business•40% visit Aug-Oct•44% stay in hotel
•2.5 nights average stay•28% eat at a local restaurant
•21% visit IU campus•58% female
•61% repeat visitor
Convention & Visitors Bureau of Monroe County, Inc.
•DBA – Visit Bloomington•Bloomington, Indiana is our
brand/anchor/heart• County lines are meaningless to our
CUSTOMERS•Community leaders agree•For the greater good
Visit Bloomington 2011-2013 Strategic Plan
Destination Vision:Monroe County, and the progressive community
of Bloomington with its world-class Indiana University, is recognized as an authentic year-
round Midwest city and regional service center offering visitors a
vibrant and walkable downtown and entertainment and arts
district, varied family-friendly attractions and events, expanded and modern convention center and
major sports and cultural venues, all conveniently located in a spectacular outdoor
recreational setting of uplands, lakes and forests.
Visit Bloomington – 2011-2013 Strategic Plan
6 key challenges:
1. Use research & partnerships to increase productivity.
2. Develop a more viable convention center & full service host hotel.
3. Improve online & direct sales efforts.4. Increase business during off-peak periods.5. Strengthen visitor industry locally through
focused advocacy.6. Allocate resources for best destination
returns.
Visit Bloomington - Convention Marketing
WEEKDAY BUSINESS!
•Partnership with Convention Center, IMU, etc.
•Lead generator•CRM - Simpleview
•Expansion and F&B tax
Visit Bloomington – Sports Marketing
Difference maker!
•Hoosier Sports Corporation•Partnerships
•Signature sports?•Facilities
Visit Bloomington – Leisure Tourism Marketing
•Indiana University
•Arts & Culture, Outdoor Recreation, Culinary
•Electronic marketing•Event grant program
•Niche markets – the LGBT story
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