economy present

McDonaldGROUP MEMBERS :

NUR ATIKAH BT ZAKARIA (1110067) SITI HAJAR BT ANNUAR (1110063) NOR HAFIFI BT ARIFIN (1110066) HANISAH BT SALEH (1110058)

Background Of The

Company

MC Donald Corporation

Hamburger fast food restaurants

United States

Founded by businessman Ray Kroc in 1955 -

purchased the rights to a small hamburger chain

operated by the eponymous Richard and Maurice

McDonald.

Operated by either a franchisee, an affiliate, or the corporation itself.

1940 : Richard and Maurice McDonald opened a restaurant in San

Bernardino, California.

Original mascot :"Speedee”. Replaced with “Ronald McDonald” in

1967.

Speedy, 1940

Ronald McDonald, 1967 Ronald McDonald,

Now

History : McDonald's

in Malaysia

December 1980 : McDonald's Corporation, USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to

operate McDonald's restaurants in Malaysia.

First restaurant opened at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982.

McDonald's Malaysia has more than 200 restaurants located nationwide and is currently expanding at about 20-25

restaurants annually.

RANGEOF

PRODUCT

What do McDonald offerred to us??

• Burger• Variety of Sandwich

• Frenchfries• Softdrink

• Breakfast item• Dessert

Standard Menu Items

Big Mac (RM 8.95) Double Cheeseburger (RM 7.95)

Cheeseburger (RM 4.35)

Standard Menu Items

Big N' Tasty (RM 8.95)

McChicken (RM 5.95)Quarter Pounder(RM 8.95)

Standard Menu Items

Chicken McNuggets ( RM 5.95)McMuffins (RM 5.10)

Fillet-O-Fish (RM6.95)

Local Menu Items• Spicy Chicken McDeluxe (RM 8.95)• Ayam Goreng McD (RM 8.95)• Bubur Ayam McD (RM 4.50)• Beef burger (RM 3.15)• Chicken burger (RM 3.15)

Seasonal & Limited Time Menu Items:

• Chinese New Year-prosperity burger and prosperity chicken burger

• Limited time recurring items: double McChicken,double fillet-o-fish, double McDeluxe

• Worldcup season 2006s: picy McNuggets

Services..• McDonald delivery• Birthday party• Free Wifi

Type of competition for MCD

MONOPOLISTIC

Monopolistic• A market structure in which there are large numbers of small sellers selling differentiated products but these are close substitute product and have easy entry into and exit from the market

Characteristic monopolistic that related to MCD

1)Large numbers of sellers and buyersHas large numbers of sellers and buyers but it

is less compared to perfect competitionEach monopolistic competition produces

different or unique products, so they have some control over the prices.

2 ) Products DifferentiationThe product the firm is selling or producing

are not identical.The firm produce goods which different from

it competitors.They use various method to differentiate

their product from other seller to attract buyers.

3 ) Easy entry and ExitEntry and exit in this competition is not easy

as perfect competition because of existence of product.

Any new firm want to enter industry must find some differentiation with existing brands

4 ) Non-price CompetitionWould be stiff competition among the firms

for their product and not for their price of the product.

This market do not compete using price as the product in this market have many substitute.

5 ) Selling Costo Each firms tries to promote its products to

consumers through different type of expenditure on advertisement, which would incur additional cost.

o Eg : Cost of banner , media advertisement , pamphlet , billboards and others.

Example of banner :

EXAMPLE OF MEDIA ADVERTISEMENT :

US

MALAYSIA

PHILIPHINE

EGYPT

PROBLEMS &

CHALLENGES

Is it Halal??

Al-Maidah: 3 3. Forbidden to you (for food) are: Al-Maytatah (the dead animals - cattle-

beast not slaughtered), blood, the flesh of swine, and the meat of that which has been slaughtered as a sacrifice for others than Allah, or has been slaughtered for idols, etc., or on which Allah's Name has not been mentioned while slaughtering, and that which has been killed by strangling, or by a violent blow, or by a headlong fall, or by the goring of horns - and that which has been (partly) eaten by a wild animal - unless you are able to slaughter it (before its death) and that which is sacrificed (slaughtered) on An Nusub (stone altars). (Forbidden) also is to use arrows seeking luck or decision, (all) that is Fisqun (disobedience of Allah and sin). This day, those who disbelieved have given up all hope of your religion, so fear them not, but fear Me(Allah). This day, I have perfected your religion for you, completed My Favour upon you, and have chosen for you Islam as your religion. But as for him who is forced by severe hunger, with no inclination to sin (such can eat these above-mentioned meats), then surely, Allah is Most Forgiving, Most Merciful.

In 2010, we’re shocked with the issues of halal status of

McDonald, due to abundant of non-halal products in the

market.

Alhamdulillah,on 20th August 2010 JAKIM had announced that all McDonald’s

products was guaranteed HALAL and follow all the requirement stated by

JAKIM.

Israel??are we contributing

to them??

McDonalds chairman and CEO Jack M. Greenberg is an honorary director of the

American-Israel Chamber of Commerce and Industry, Inc., of Metropolitan Chicago.

Through its Israel Commission, the Jewish United Fund "works to maintain American

military, economic and diplomatic support for Israel; monitors and, when necessary, responds to media coverage of Israel"

Controversy!!!McCurry beats

McDonald's in lawsuit???

• First Indian Fast Food Concept outlet in Kuala Lumpur, Malaysia,• Inaugurated in Feb 1999

• McCurry Restaurant serves delicious South Indian and Malaysian cuisine.

• Mc Curry is short for "Malaysian Chicken Curry”• McCurry's slogan is : • "Home food, away from

home, Tasty and so Gooood..."

McCurry Restaurant

And what happen next??

On September 8, 2009McDonald's Malaysian LOST a lawsuit against

McCurry

Fast food chain McDonald's lost a lawsuit in Malaysia on Wednesday after an appeals court overruled a

decision that its trademark had been infringed by a local restaurant called McCurry.

ANY QUESTION??

THANK YOU~