ecosystems, platforms and interoperability in iot - 22/11/2013
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Catapult is a Technology Strategy Board programme
Ecosystems, platforms & openness in the #IoT
Accelerating the Open Source IOT ecosystem22 October 2013
Dr. Maurizio Pilu
Connected Digital Economy Catapult 2
• Set up by the Technology Strategy Board• Applied R&D&I centre in the digital economy• Non-for-profit, based in London, national remit• Focussed on data value chain• Deveop enabling capabilities and projects for wider UK
innovators benefit• £10m p.a. of core investment from TSB + matched
funding • Critical mass: overtime 100+ technologists
3
WHAT IS AN
ECOSYTEM?
4
I will take one particular angle (that I like)
throughout the presentation …
….but there are others!
A way to look at it:Platforms as the foundation of ecosystems“Industry platforms are technological building blocks (that can be technologies, products, or services) that act as a foundation on top of which an array of firms, organized in a set of interdependent firms (sometimes called an industry ‘‘ecosystem’’), develop a set of inter-related products, technologies and services” (Gawer, 2009)
5
Where do platforms emerge?
Common features (Gawer 2009):
• Complex technological systems
• Fast evolution of technology
• Importance of interoperability and integration
• Require collaboration among several firms
6
Sounds familiar?
Ecosystems as two-sided markets
“…economic platforms having two distinct user groups that provide each other with network benefits …”
“…Products and services that bring together groups of users in two-sided networks are platforms…“
7
Examples of platforms & two sided markets
8
Advertisers Eyeballs
Retailers Customers
App developers
Users
9On ecosystems, killer apps and the “A” word
[Apple] “found that the killer app wasn’t a single service, it was theecosystem. Apple introduced that ecosystem, and changed the game completely” (1)
(1) Nesta: What’s a App, 2010
10Not so simple ….
• Guess what? Lots of people trying ….
• Many companies try to build ecosystems around their (sometimes proprietary) platforms (e.g. with subsidies)
• Winner take-all dynamics and ecosystems wars (e.g. ebay: network effect hard to replicate)
• BTW, two sided-markets can have multiple platforms!!
• Or there can be one (e.g. a standard) which can spur innovation and competition on both sides (e.g. the PCI board)
• What does it mean for long tail?
11
SO, WHAT IS AN
IoT
ECOSYTEM?
12IOT Ecosystem?
Pervasive Internet
Connected Environments
Smart Places
Smart Cities
Connected Cars
Ubiquitous
Computing, Everyware
Connected World
Physical Internet
Smart Homes
Smart Meters
Wireless Sensor Networks
Ambient Intelligence
Machine to Machine
Web of Things
The Future Internet
............
Multiple identities …
14 … and personalities …
It’s about sensors & devices
It’s about M2M
It’s about a big IT system that controls stuff
It’s all about data value chains
It’s about new services
It’s the Internet – no such thing as IoT
It’s about the user experience
It’s about growth-opportunities
It’s about new business models
15A traditional technology “Stack”:(not necessarily and ecosystem!)
End users
Business sectors & application
areas
£ ££
Apps & services
Solutions, Infrastructure
& platforms
Technologycapabilities
£
£
£
What are the two sided markets in IOT? 16
Tech providers Developers
Developers Developers
Developers End users
17
A bit to early to say: ecosystem immature
• There is no dominant platform/player in IoT• But it’s normal of early markets: fragmentation,
lack of standards, bespoke solutions, etc.
18
WHAT DOES IT MEAN TO
Accelerate
AN ECOSYTEM?
First: it’s about people
Second: business models and incentives are crucial
21On a more technical level …. “network effect” enablers
DOING THINGS “INTERNET STYLE”
• ACCESS TO DATA
• OPEN SOURCE
• OPEN APIs
• INTEROPERABILITY
• STANDARDS
• RAPID PROTOTYPING
22Computers, Internet: intrinsic interoperability problems and opportunities?
Computers!
Interoperability references in literature (Philip Parker, INSEAD)
23
Open APIs and Interoperability:
an “Internet style”
example
24Example: IFTTT tools
• Connect different web services from competing organizations
• Based on publishing metadata catalogues and APIs to data
• Simple rules: If This Then That (IFTTT)
• Example used here: Zapier
• Example of service construction: Email me every time a note is created in Evernote with the tag #cdecatapult
25e.g. Zapier: select services
26e.g. Zapier … select rules
27e.g. Zapier: Select actions
28Zapier: service directory …
29
Imagine
something like this in the
IoT
30Low moisture in my flower pot? Send me a whatsapp message and turn down heating
31This “deverticalizes” …..
• Open source, APIs, access to data, interoperability help to abstracts role & enable scaling
• Hardware developers • Middleware / platforms• App developers
• Which is broadly how modern “Internet style” ecosystems develops
32
Open APIs and Interoperability across platforms was
broadly the approach followed when
architecting the £6m TSB IoT Ecosystem
investment
TSB’s IoT ecosystem investment33
• Develop a network of Internet of Things clusters
• Incentivize more accessibility to IoT data
• Adoption of ‘information hubs’
• Interoperability between hubs
• Become a platform for collaboration
The Internet of Things Demonstrator34
• Results of £6m investment announced by David Willetts on 11 March 2013
• Investing in 8 IoT clusters to demonstrate ecosystems in specific application areas
• >40 organizations involved, including Intel, ARM, BT, IBM, NEUL, Cisco, EDF, Carillion, LivingPlanIT, and many SMEs
35
Hypercat
http://www.slideshare.net/1248_io/hypercat-introduction-15-mins
Basic interoperability profile agreed and developed by the 8 #tsbiot consortia
© Pilgrim Beart, 1248.io
36
And finally a few more words about the
Connected Digital Economy
Catapult in the IoT context
The data value chain – our ‘field of play' 37
38CDE Catapult: Our #IoT angles
• Cities & communities – it’s where lots of data, verticals, people come together, in high density
• Data, data, data - #IoT will generate huge amounts of data (e.g. “cities generate more data they know what to do with”)
• Next generation infrastructure, in particular• M2M• Whitespace communication
• Connecting & supporting existing investments (e.g. from TSB, EU, RCs)
39Some open questions
• How do we all drive forward an “open” agenda for IoT• Interoperability, open source, open access• But keeping in mind sustainable business
models!• What capabilities & facilities UK’s innovators
need?• What strategic (i.e. for wider benefit) projects
does the UK need to move forward?
Catapult is a Technology Strategy Board programme
40
Thank you!
Dr. Maurizio PiluPartnerships DirectorCDE CatapultMaurizio dot Pilu at cde.catapult.org.uk@maurizio_pilu@cdecatapult
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