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Double Your Profits

by

Selling Enhancements

Ed Laflamme

$ 40.00 Friday

$ 100.00 Monday

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What Are Enhancements?

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Benefits

1. Increased Sales

2. Greater Profits

3. Loyal Customers

4. Competition Out

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Increased Sales

Builds Relationships

Leads To Trust

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How Do We Build

Relationships?

• Residential

• Commercial

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Walk The Property

Oscar Stone – 2 Q’s

Bill Arman – 15,000

IBM

Indiana Client

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Question

Listen

Question

Listen

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Establish the Customers…

1. Quality level

2. Desire

3. Budget

4. Pace

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Why Do People Buy?

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Purpose of the Walk

1. Educate

2. Suggest

3. Recommend

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Educate

1. Safety

2. Curb Appeal

3. Water

4. Longevity

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Suggest

1. Re-design

2. Replace

3. Create

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Recommend - Suggest

1. Improve - GE

2. Spray

3. Deep Root

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Why Don’t Landscapers

Sell More Enhancements?

Ed Laflamme

People

Planning

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People

Lack of Talent

Not Enough

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Planning

Macro/Micro

Labor & Material Matrix

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Increased Profits!

1. Sell - Higher Margin Work

2. Higher Prices

3. Less Cost for Sale

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Loyal Customers

1. Shows You Care

2. Consistent Quality

3. Satisfied & Happy

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Competition

– Happy Customers Don’t Bid

– If You Lose Job They Will Return

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Review

How Does it Increase Sales?

Why Higher Profits?

Why Loyal Customers?

How Does it Keep Competitors Out?

The Bonus???

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What is Needed?

Discipline

Planning

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What I Want You to Do

Plan

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Questions?

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Can You Double Your Profits?

Ed Laflamme

Ed Laflamme CCLP

ed@harvestlandscapeconsulting.com

203-858-4696

Google Me…..

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