eden-socialmediaworkshop
Post on 16-Apr-2017
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Social Media Platforms
Keith Feighery
Outline
• Introductions• Overview of Social Platforms• Facebook Session• Twitter Session• Other Key Platforms to Consider
Platforms
Social Media Landscape
Key Platforms for Customers
• Social/Professional Networks– Facebook & LinkedIn
• Blogging/Micro-Blogging/Lifestreaming– Wordpress, Twitter, Posterous, Tumblr
• Video, Audio & Photo sharing– YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, Instagram
• Mobile– Foursquare, Facebook, Twitter, Yelp
Businesses & organisations need to embrace a more social engagement because it is
happening with or without them
Marketers need to understand its not about the specific tools but the changing
consumption and behaviour patterns of the customer
Marketers need to understand the dynamic of communities
Running a social media campaign
Social Media Campaigns
• Essentials of a successful campaign– Know your target audience– Plan aims and goals of campaign– Have specific goals for each channel and platform– Prepare internal organisation for impact of social media – Identify and task best suited resources to manage presence
• Good communicators– Pick platforms and tools that relate to your identified audience– Implement a pilot programme and monitor and analyse campaign progress– Measure, test and iterate constantly
Facebook Pages
Online Shoppers Active Social Media
Numbers of Brands Followed
Reasons you Liked
Selling Goods on Facebook
Puddleducks
Irish Facebook Pages
Business Pages
Bars - Facebook
Charities & Not for Profit
Westcoast Cooler
Eircom
Irish Political Parties
Cultural Pages
Hotels
D4 Hotels
D4Hotels Booking Engine
Case Studies
Cully & Sully
Cheffactor.ie
Click Like to Vote
Facebook Wall
Hairy Baby
Hairybaby
Engaging with Fans
Getting People To Respond
New Facebook Page Layout
Upgrade For Facebook Pages
Upgrade For Facebook Pages
Upgrade For Facebook Pages
Upgrade For Facebook Pages
Upgrade For Facebook Pages
Facebook Competitions
What you are not allowed to do
• Running competitions directly on a Facebook Page.• You are required to use a competition application must not run a competition
directly on your Wall.• Having users automatically enter by ‘Liking’ a Page.• You may have them first ‘Like’ your Page but this must lead on to entering a
properly set up competition.• Conditioning entry in the promotion upon a user providing content on
Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page).
• Any interaction a user takes must be using the competition application and not directly on your Page.
• Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.
Facebook Guidelines
• You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.
• You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.
• You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.
• You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
• You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
• You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.
• You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
Landing and Custom Page Apps
iFrame App
PageModo
ShortStack App
Facebook Third Party Tools
Wildfire Apps
Involver
Facebook eCommerce Apps
Payvment
Payvment Facebook App
ShopTab
EasyPromos
EasyPromos
Facebook and The Big Brands
Four Seasons
Asos
Victorias Secrets
TOMS Shoes
• Excellent B2B and B2C networking tool• Great potential for building relationships
– Directly with customers– Good examples Beaut.ie, Blacknight.ie, kogibbq
• Good listening tool – What is being said about you and most importantly are you hearing
it?• Easy to engage with customers
– Reach out to them and resolve issues and improve service to them– Opportunity to convey a personal dimension rather than marketing
speak• Has become mainstream over 2009/2010
– 1400% growth over past 12 months
Twitter Tools
Twitter Clients
Seesmic
Hootsuite
Twitter Search
Tweet Timeline
The Tweet
Case Studies
Realex
General Account
Personalised Accounts
Personalised Accounts
SME Case Studies
Donal Skehan
Murphys Ice Cream
Curious Wines
Blacknight.com
Garrendenny Lane Design
Puddleducks
Media & PR
Irish Times
Sunday Business Post
Newstalk
Online PR
Some Other Platforms to Consider
The Profile
The Feed
Company Page
Company Services
Jobs
Video Sites
YouTube, Vimeo, Blip.tv
Video Sites
• Marketing and Earned Media Tool– User-generated content
• Run competitions for customers to build content (see Pat The Baker example)
• Best Job in the World etc..
• Extending digital footprint and brand-building purposes– Create engaging content, tag videos with keywords and
distribute on a wide network– Post all content and video blogs on your website and
distribute on free video sharing sites
YouTube
Realex Corporate Video
Review Sites
Yelp
Offers and Announcements
Special Offers
Usage Statistics
Photosites
Flickr
Twitpic
Blogging Platforms
Wordpress.org & .com
James Whelan Butchers
Donal Skehan
McGarr Solicitors
Thank You
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
keith.feighery@digitalinsights.ie
086 6070274
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