edpe 400 final marketing plan presentation

The Lewiston BroncsNICK FULLMER, ALEC MILLER, NATE GUMMINGER, AND ERIN SCHULTHEIS

Table of Contents1. Overview

2. History and Mission Statement

3. Marketing Goals, Strategy, and Implementation (4 Goals)

4. Calendar

5. SWOT Analysis

6. Budget

7. Summary

Overview

Lewiston, ID

Class A Short Season

MiLB: Northwest League

History and Mission StatementLewiston Broncs: 1952-1974

The Lewiston Broncs commit to invigorating and building excitement in the residents, companies, and organizations of the Lewis-Clark Valley to provide quality, wholesome entertainment while developing baseball professionals.

Boston Red Sox affiliate

Goal #1Logo, color paletteCostumed mascotWebsite

Logo surveyNewspaper ad

Reveal celebration at Harris Field

MascotDecisionCostume

Goal #250% families30% retired and singles20% students (HS & college)

Radio stationsStudent, country, AM sports

Community eventsLCSC player appearance

Game themes

Goal #33+ multi-year sponsors2+ single-year sponsors

3 sponsorship commitment levelsResearch, plan, propose ASAP

Goal #4All players hosted by families by the first practice Advertisements will begin 6 months in advance of opening dayFlyers, newspaper, and website advertising50% retention rate into the second season of play

SWOT Analysis

Budget

Little organizational fundingMiLB owner responsibleTotal Expenses: $130,908 Net Cash Deficiency: $20,908Ticket sales and sponsorships

SummaryPro sports monopoly in L-C Valley

Radio opportunity

Invigorate and developCompaniesHost families, residentsBaseball players

Questions?

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30 June 2014. Web. 18 Apr. 2015."30 Guns in 30 Days!." Blog. Lewis-Clark Twins & Cubs. Blogger, 30

June 2014. Web. 18 Apr. 2015."55 Things to See and Do in the Lewis Clark Valley." LC Today.

Moneysaver Lewis-Clark Edition, 2005. Web. 16 Apr. 2015."2015 Lewiston Tribune Advertising Rates." The Lewiston Tribune.

1 Apr. 2015. Web. 25 Apr. 2015."About Us." Hillsboro Hops. MiLB, 2011. Web. 22 Apr. 2015."About Us." Lewiston Roundup. Lewiston Roundup Association,

2013. Web. 21 Apr. 2015.Asotin County Family Aquatic Center. N.p., n.d. Web. 18 Apr. 2015.Barrows, Bob. "Broncs' demise no sudden thing." Lewiston

Morning Tribune. ID]. Google news, 10 Jan. 1975. Web. 18 Apr. 2015.

"Business Flyer Printing." UPrinting. N.p., 2015. Web. 25 Apr. 2015.

Chalfin, Robert J. "The Economics of Minor League Baseball." Blog. The Wharton School: Entrepreneurship Blog. The Wharton School at University of Pennsylvania. N.p., 19 Aug. 2013. Web. 23 Apr. 2015.

"Port of Lewiston: Port History." World Port Source. N.p., 2005. Web. 21 Apr. 2015.

"Productions." Lewiston Civic Theatre. N.p., 2015. Web. 19 Apr. 2015.

Smith, Chris. "How Billionaires Like Warren Buffett Profit From Minor League Baseball Ownership." Forbes . N.p., 8 June 2012. Web. 21 Apr. 2015.

Unger, Steve. "Ten Marketing Challenges that Can Make or Break Your Business."Pragmatic Marketing. 2012. Web. 22 Apr. 2015.