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EDUCATIONAL TELEVISION/EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK YOUTH MEDIA LEARNING NETWORK
Documentary Video Production Institute for Teachers Documentary Video Production Institute for Teachers Frank W. BakerFrank W. Baker
fbaker1346@aol.comfbaker1346@aol.comMedia Literacy ClearinghouseMedia Literacy Clearinghouse
www.frankwbaker.comwww.frankwbaker.com
June 17, 2008
Media LiteracyMedia Literacy
Media LiteracyMedia Literacy Media literacy is concerned with helping Media literacy is concerned with helping
students develop an informed and critical students develop an informed and critical understanding of the nature of mass media, understanding of the nature of mass media, the the techniquestechniques used by them, and the used by them, and the impact of these techniquesimpact of these techniques. . More specifically, it is education that aims to More specifically, it is education that aims to increase the students' increase the students' understanding and understanding and enjoyment of how the media workenjoyment of how the media work, how they , how they produce meaningproduce meaning, how they are organized, , how they are organized, and how they and how they construct realityconstruct reality. Media . Media literacy also aims to provide students with literacy also aims to provide students with the ability to create media products. the ability to create media products.
Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997
ML in SC Teaching StandardsML in SC Teaching Standards
Revised ELA StandardsRevised ELA Standards Guiding Principle #8 Guiding Principle #8
An effective English language An effective English language arts curriculum provides for arts curriculum provides for literacy in all forms of medialiteracy in all forms of mediato prepare students to live into prepare students to live in
an information rich society.an information rich society.
Media literacy in SC StandardsMedia literacy in SC StandardsELAELA Social Social
StudiesStudiesHealthHealth
Grade 6Grade 6
Create persuasive Create persuasive writings such as writings such as print print advertisementsadvertisements and and commercial scriptscommercial scripts that develop a that develop a central idea with central idea with supporting evidence supporting evidence and use language and use language appropriate for the appropriate for the specific audience.specific audience.
Grade 5 Significance Grade 5 Significance of of pop culturepop culture and and mass mediamass media
Grade 7 Explain the Grade 7 Explain the role of role of propagandapropaganda Grade 8 the rise of Grade 8 the rise of mass mediamass media
Economics: the Economics: the influence of influence of advertisingadvertising
Standard 4Standard 4
Analyze the Analyze the influence of personal influence of personal beliefs, culture, beliefs, culture, mediamedia, technology , technology and other factors on and other factors on healthhealth
Grade 8 analyze Grade 8 analyze advertising advertising messages related to messages related to alcohol and tobaccoalcohol and tobacco
Media Literacy: Core ConceptsMedia Literacy: Core Concepts
All media are constructionsAll media are constructions Media are languages with their own Media are languages with their own
rulesrules Media convey values and points of viewMedia convey values and points of view Audiences negotiate meaningAudiences negotiate meaning Media: power and profitMedia: power and profit
Source: The Center for Media Literacy
Media Literacy:Media Literacy:Critical Thinking QuestionsCritical Thinking Questions
Who produced/created/paid for the Who produced/created/paid for the message?message?
Why was it made? (purpose)Why was it made? (purpose) Who was it made for? (target audience)Who was it made for? (target audience) What What techniquestechniques are used to get are used to get
attention; increase believability?attention; increase believability? Who or what was omitted and why?Who or what was omitted and why? What lifestyles or values are promoted/left What lifestyles or values are promoted/left
out?out? Where can I go to get more info?Where can I go to get more info?
Visual literacyVisual literacy
Let’s apply the critical thinking Let’s apply the critical thinking questions to a series of still imagesquestions to a series of still images
Go to Frank’s websiteGo to Frank’s websitewww.frankwbaker.comwww.frankwbaker.com and look for and look for the category IS SEEING BELIEVING?the category IS SEEING BELIEVING?
Thinking like advertisersThinking like advertisers Who is my audience?Who is my audience? How will I reach them?How will I reach them? Can I associate my product with Can I associate my product with
someone famous or some famous someone famous or some famous event?event?
What do they know about my What do they know about my product?product?
What do I want them to know?What do I want them to know? How can I get them to purchase?How can I get them to purchase?
http://www.knowitall.org/artopia/http://www.knowitall.org/artopia/media/artcritic/critical/index.htmlmedia/artcritic/critical/index.html
Languages of TV & FilmLanguages of TV & Film CamerasCameras LightsLights Sound (includes music)Sound (includes music) Editing (aka post production)Editing (aka post production) Set DesignSet Design Actors: non-verbal expression; Actors: non-verbal expression;
costumecostume
ScriptwritingScriptwriting "If video is how we "If video is how we
are communicating are communicating and persuading in and persuading in this new century, this new century, why aren't more why aren't more students writing students writing screenplays as part screenplays as part of their of their schoolwork?"schoolwork?" Heidi Hayes Jacobs
Education Consultant
Simple TV ScriptSimple TV ScriptVIDEOVIDEO AUDIOAUDIO
everything seeneverything seen everything heardeverything heard
Analyzing Moving ImagesAnalyzing Moving ImagesCell phoneCell phone ScriptScript
John McCainJohn McCain
Toy adToy ad
KING (feature film)KING (feature film)
From Page to ScreenFrom Page to Screen
The grocery storeThe grocery store scene scene
Actual StoryboardsActual Storyboards
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