effective email marketing techniques for msps

David Strom8/25/11

david@strom.com

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Effective Email List Management and Marketing Techniques

Who is David Strom?

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Agenda• Mechanics of email groups• Content, content, content!• Skills alert• Publishing tips• Marketing tips• Pointers on where to learn more

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Email mechanics

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Evaluation criteria• How many members an email group can have or can

be added at any one time,• What rights group members have in terms of viewing

other members in the group,• Whether groups are for discussion or just

announcements, meaning that members can or can't post messages to the entire group, and

• How the information inside each message can be displayed and tracked by you as the group owner.

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Time for a poll

• How many times have you inadvertently sent a message to “reply all” by mistake?– Once was enough– At least once a month– Too many times to remember

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Three typical email services• Google Apps• Mailman• Constant Contact

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Poll results

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What about content?

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Skills needed

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The ideal subject line• It should be relevant to the particular

audience and contain a call to action,• Contain timely information, • Pique the reader's curiosity,• Create a sense of urgency, and• Don't be afraid to be creative or

controversial.

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Publishing tips• Weekly better than monthly• Monthly better than no set frequency• Time of day and day of week• Make it easy to opt-inand opt-out!

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Easy opt-in/out

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• Using the web as an archive

Time for another poll• How often do you plan on sending out your

email newsletters?– Once a week– Once a month– Once a quarter– Whenever we hire the right person

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Marketing tips

Poll results here

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Places to learn more• Constant Contact’s Social Media Quickstarter• Eloqua resources page• Marketo email marketing cheat sheet

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Our MSP speaker• Steve Peck – Expert Data Labs• 724-510-0271 • sjp@teamedl.com

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Questions?

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