effective social media for event exhibitors

Presented by Web 2.0 Expo staff:Sarah Milstein, GM & Co-Chair (@SarahM)Kaitlin Pike, Community Manager (@w2e)

Social Media for Event Exhibitors

Sarah

Sarah Kaitlin

Hashtag for today

#w2e

Agenda for today

Agenda for today

• What can social media do for you at events?

Agenda for today

• What can social media do for you at events?

• A compelling case study

Agenda for today

• What can social media do for you at events?

• A compelling case study

• Tips for success

Agenda for today

• What can social media do for you at events?

• A compelling case study

• Tips for success

• Q&A

Agenda for today

• What can social media do for you at events?

• A compelling case study

• Tips for success

• Q&A

Social media amplifies

Social media amplifies• Create coverage of the action at your booth

Social media amplifies• Create coverage of the action at your booth

• Drive traffic

Social media amplifies• Create coverage of the action at your booth

• Drive traffic

• Stand out

Social media amplifies• Create coverage of the action at your booth

• Drive traffic

• Generate buzz

• Stand out

Social media amplifies• Create coverage of the action at your booth

• Drive traffic

• Generate buzz

• Stand out

• Build relationships

Social media amplifies• Create coverage of the action at your booth

• Drive traffic

• Generate buzz

• Reach customers and coworkers who

aren’t onsite

• Stand out

• Build relationships

Agenda for today

• What can social media do for you at events?

• A compelling case study

• Tips for success

• Q&A

Case study: Everyone loves sweet tweets

IBM’s #SweetTweets Idea: The Thought Process

• We want to drive booth traffic

• We want to drive booth traffic• We want to use social media to do this

IBM’s #SweetTweets Idea: The Thought Process

• We want to drive booth traffic• We want to use social media to do this• This meeting is right before lunch…

IBM’s #SweetTweets Idea: The Thought Process

• We want to drive booth traffic• We want to use social media to do this• This meeting is right before lunch…• Chocolate sounds good right now

IBM’s #SweetTweets Idea: The Thought Process

IBM’s #SweetTweets Idea: The Thought Process

Candy…

IBM’s #SweetTweets Idea: The Thought Process

Candy… and Twitter?

IBM’s #SweetTweets Idea: An A-to-Z Solution

IBM’s #SweetTweets Idea: An A-to-Z Solution

IBM’s #SweetTweets Idea: An A-to-Z Solution

IBM’s #SweetTweets Idea: Creating Buzz

• Tweeted before the Expo opened

IBM’s #SweetTweets Idea: Creating Buzz

• Tweeted before the Expo opened

• Set up TweetDeck in booth

• Tweeted before the Expo opened• Set up TweetDeck in booth• Visitors spread the love

IBM’s #SweetTweets Idea: Creating Buzz

IBM’s #SweetTweets Idea: What’d we learn?

Expectation: 200 leads

Result: 1,500 leads

IBM’s #SweetTweets Idea: Takeaway Tips

• Start before the event occurs

IBM’s #SweetTweets Idea: Takeaway Tips

• Start before the event occurs• Multiple people tweeting for you

IBM’s #SweetTweets Idea: Takeaway Tips

• Start before the event occurs• Multiple people tweeting for you• Contests and swag

IBM’s #SweetTweets Idea: Takeaway Tips

• Start before the event occurs• Multiple people tweeting for you• Contests and swag• Follow up

IBM’s #SweetTweets Idea: McDonough’s Advice

Agenda for today

• What can social media do for you at events?

• A compelling case study

• Tips for success

• Q&A

Define your goals

Define your goals

Define your goals

Pick services to meet your goals

Pick services to meet your goals

Pick services to meet your goals

Pick services to meet your goals

Pick services to meet your goals

Pick services to meet your goals

Pick services to meet your goals

Create a hub

Create a hub

Create a hub

Create a hub

Create a hub

Create a hub

Help people find you

Help people find you

Help people find you

Help people find you

Help people find you

Help people find you

Start early

Start early

Start early

Start early

Be chatty

Be chatty

Be chatty

Be chatty

Be chatty

Be chatty

Be chatty

Be chatty

Use hashtags

Use hashtags

Use hashtags

Offer valuable stuff

Offer valuable stuff

Offer valuable stuff

Offer valuable stuff

Hold contests

Hold contests

Hold contests

Hold contests

Hold contests

Hold contests

Follow up

Follow up

Follow up

Follow up

Use your booth

Use your booth

Use your booth

Host a tweetup

Host a tweetup

Host a tweetup

Share tips

Share tips

Listen up

Search Twitter

CrowdVine

Track your success

Track your success

Track your success

Track your success

• Take pictures and video

Track your success

• Take pictures and video

• Grab screenshots

Track your success

• Take pictures and video

• Grab screenshots

• Favorite tweets

Now’s the time

40 percent of exhibitors use online social media to promote their exhibits.

Source: “Exhibitors Use Social Media to Promote Booths,” Sep 29, 2009. http://meetingsnet.com/associationmeetings/news/0929-exhibitors-use-social-media/

Agenda for today

• What can social media do for you at events?

• A compelling case study

• Tips for success

• Q&A

Thanks

• Jennifer Cisney, Kodak• Karen Hartline, Porter Novelli• Jennifer McDonough, IBM• Jaymie Scotto Cutaia and Ilissa Miller,

Jaymie Scotto & Associates

• All Web 2.0 Expo photos by James Duncan Davidson

Sarah Milstein

http://twitter.com/SarahM

smilstein@techweb.com

Kaitlin Pike

http://twitter.com/w2e

kpike@techweb.com

Contact us