effective thinking brochure
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by Dr. Edward de Bono
Smarter ways to work
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At DuPont, we
have experienced the power
of deliberate, systematic application
of the de Bono tools to practical problems
with remarkable results. The Lateral Thinking
Techniques led to a major breakthrough in process
continuity at a fiber plant with a radical alteration
of basic equipment design, reducing the number of
moving parts by 80%.
David Tanner, FoundingDirector, DuPont Center
for Creativity &Innovation
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Every organisation needs tothink more effectively. Great
companies foster creativity andinnovation because they realisethe catalyst for growth and costsavings is through the effectivemanagement of their thinkingprocess.
Effective Thinking affects the bottom line of
any organisation. Companies can save money
by increasing productivity, designing innovative
new processes and developing new cost
reduction strategies.
The de Bono Effective Thinking course will
improve critical thinking abilities within your
organisation, develop complex problem solving
skills and provide the participants with the
thinking tools and creativity techniques that
lead to better judgment and decision making.
Doctor de Bonos creativity techniques have been
used by Fortune 500 companies to generate
new revenue streams by helping them recognise
new markets and develop innovative solutions,
which otherwise would have been missed
opportunities.
The thinking tools were designed by Dr. Edward
de Bono. The tools work in conjunction with
the brains natural ability to think. By adapting
a systematic framework, de Bono effective
thinkers focus their attention on discrete areas,
thereby giving them a better overview of almost
any situation.
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I believe Dr.
de Bonos work
in teaching people
to think may be the
most important thing
happening in the
world today.
George Gallup
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de Bonos thinking
tools are designed to lead us
from the vicarious why didnt I think of
that before? to the triumphant eureka. I
saw the system work in action at an impasseduring a seminar of Nobel laureates. When a de
Bono thinking tool was injected into the discussion,
the problem was quickly solved.
Sheldon Lee Glashow, Nobelprize for Physics, Harvard
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Module 1You are introduced to the thinking tools and
techniques which have proven to increaseabilities in areas such as creativity, problem
solving and critical thinking. As you move
through the course you will encounter material
and assessments that are designed to cement
these concepts into your mind.
Module 2You explore the different types of thinking
situations that exist and how you shouldproactively react to them. By understanding
the type of problems you face you can learn
the thinking skills to develop better solutions.
Module 3You will focus on creativity and lateral thinking.
Learning to think outside the box is important
when you need to problem solve. You should be
able to recognise situations that need some extra
creativity and brainstorm in an effective focused
manner that delivers results.
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The Effective Thinking courseconsists of three modules,
each of eight lessons.
Thinking
without
confusion and thinking
that provides results...
that saves time and
money for everyone.
Donald Trump
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The creator of lateral thinking and best-
selling author of over 80 books translated into
34 languages, Edward de Bonos training and
thinking methods have been used worldwide
for many years by schools and colleges,
corporations, large and small organisations aswell as individuals.
Widely regarded as the worlds leading authority
on the teaching of thinking as a skill, de Bono
has lectured in 61 countries and consulted
governments and Fortune 100 companies. He
was a Rhodes Scholar at Christ Church, Oxford,
where he gained an MA in psychology and
physiology. He also has a PhD degree and a DPhil
in medicine from Trinity College, Cambridge and
was nominated for the Nobel Prize for Economics
in 2005.
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Dr Edward de Bono is one of thevery few people in history who
can be said to have had a majorimpact on the way we think.
An inspiring
man with
brilliant ideas. de
Bono never ceases to
amaze with his clarity
of thought.
Richard Branson
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The Effective Thinking course aims to teachpeople:
> Critical Thinking
> Complex Problem Solving
> Judgment and Decision-Making
> Active Listening
Forbes magazine states that these are the top
four in demand skills needed in the modernworkplace. These are some of the techniques
that can be mastered with the de Bono Effective
Thinking Course.
By becoming a certified Effective Thinker you
can easily demonstrate these abilities to future
employers. Companies that wish to educate their
current employees in these skills can also make
the Effective Thinking Course a part of their
Leadership Development programme.
This thinking course so far hasincreased my awareness of various
things to consider in planning, problem solving,
design, the organization of ideas, negotiation,
communication, and the gathering of ideas. It
has helped me focus my attention on one area
at a time and therefore, I believe, to be a more
effective thinker.Laurel Boucher, de Bono
Certified Effective Thinker. USA
I would like to thank the Effective Thinking
Team for all of their support and guidance that
has made this online training possible.
Ive had recently advised a global
player of the energy sector, and used several
methods learned during this training. The result
was just amazing and we are now working to
establish a baseline of market opportunities of
about $100m. Yannick Mriguet, Consultant,
entrepreneur and de Bono Certified Effective
Thinker. France
Who is the course for? Quotes
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Successful companies grow withEffective Thinking
Siemens: Products to market 50% faster
A division of Siemens reduced product
development time by 50% after incorporating
de Bonos thinking tools into the process
Kevlar:The reengineering of a
manufacturing process for Kevlar
eliminated 9 steps in the manufacturing
process as a result of de Bonos LateralThinking Techniques saving the company
over $30 million annually.
IBM:Quality Thinking Essentials Our key
professionals have embraced de Bonos
creative thinking techniques. They have a profound
impact on the quality of our thinking at IBM.
Jack Smulowitz, Executive, IBM
Nestle:Quick IdeasWe need ideas
and we need them quickly thats
when de Bonos tools really work.
Helmut Moucher, CEO Nestle
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de Bono effective thinkers
will emerge from the course
with a more cohesive understanding
on how to tackle problems that
are commonplace to the modernworking environment, which can
only enhance their future career
prospects.
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The thinking course in the cloud
The Effective Thinking course is designed as aself- learning tool delivered through the Cloud.
The course will take approximately 20- 36 hours
to complete and has over 200 thinking exercises
to challenge you along the way to becoming an
Effective Thinker. The tools are easy to learn,
quick to understand and simple to implement.
To help you at any stage in the course, our
Master Tutors were personally trained and
certified in Effective Thinking by Dr. Edwardde Bono himself. You will be in good hands.
By using this course...
de Bono effective thinkers will emerge from the
course with a more cohesive understanding on
how to tackle problems that are commonplace
to the modern working environment, which
can only enhance their future career prospects.
Participants will also gain considerable amount
of self confidence- and no small amount of
kudos- that comes with becoming a certified
Effective Thinker.
The benefits of the course:
Online Content > The Course can be completedanywhere and anytime that suits you. reward
yourself with the flexibility of training in the
cloud.
Reduced Costs >Online training offers greater
savings to companies over the traditional tutor
and classroom scenario.
Tutor Support >A personal Tutor will guide youthrough all aspects of the course. Helping you to
fully understand the tools and techniques.
Certification >Become a value to your present
and future employer with a de Bono Certified
Effective Thinker award.
Thinking Exercises >Thinking Exercises will
challenge you to expand your thinking and
increase your productivity and creativity.
Progress Tracking >Track your thinking skills with
a personalised progress chart. Organisations will
receive participant updates for group users.
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Module 1: Thinking Tools
The first module will introduce the student to Dr.Edward de Bonos seven key thinking tools. Each
tool has its own functionality and place within
the thinking process.
1: Are you a thinker?
This lesson helps you look at your self-image as
a thinker and at thinking skills. Setting the stage
for your journey towards Effective Thinking.
2: Plus, minus and interesting
Analysis of Plus, Minus and Interesting points.
This is a powerful tool for considering new ideas.
3: Aims, goals and objectives
The examination of Aims, Goals and Objectives.
A.G.O. is used to clarify thinking, for example,
when considering new initiatives.
4: Consider all factors
This involves a structured process to the
Consideration of All Factors. It is often
used when considering situations prior to
developing ideas. CAF helps ensure that
no possibilities have been overlooked.
5: Other peoples views
Other Peoples Views. Almost any thinking
activity involves other people, at least indirectly:
choices, decisions, plans, and so forth. OPV
tries to get the thinker inside the heads of those
involved.
6: First important priorities
Stands for First Important Priorities. This is abasic tool like the others. It provides a
deliberate instruction to you (or to others) to
focus directly on priorities (in general
or at a particular moment).
7: Alternatives. Possibilities and choices
Another of the convenience tools that we can
use with ourselves or with others in order to
direct our minds to carry out some task. A.P.C.
involves looking for the Alternatives, Possibilities
or Choices (whichever is appropriate) in that
situation.
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8: Consequence and sequel
This is a scan of time for your brain. Helping you
focus upon the consequences that might arisefrom a decision, course of action or change of
any sort over time periods.
Module 2: Thinking Situations
Module 2 uses the thinking tools the student
has acquired from the first module.
The course examines decision and problem-solving techniques which you can use to
effectively manage those situations.
1: Plan and action
Getting things done, making something happen,
implementation, carrying something
out. Thinking is involved not only in arriving at a
decision but also in carrying it out.
Planning is usually an essential part of getting
something done.
2: Decision and evaluation
Judging the value of an option. Is this worth
doing? Making decisions and making choices.Decision making can be easy with the right tools.
3: Problem-solving and design
Finding solutions to problems, and designing
solutions to problems. In a sense any design task
is also a problem-solving task because there is
something to be achieved and no obvious way
of achieving it.
4: Coping and organising:
Coping with confusion and mess. Creating order
out of chaos. Organising different elements so
that the whole works - a common enough real-
life situation.
5: Negotiation and conflict
Two party situations often have each side trying
to get what they want. This lesson will help
you turn arguments and conflict into win-win
outcomes.
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5: Stepping stone:Learn to look for the way forward a step at a
time. Every creative journey starts with a step.
6: Random juxtaposition:
Unleash the power of your mind with this
technique when you need it. Constraints,
shaping, using and harvesting ideas.
7: The treatment of ideas:Constraints, shaping, using and harvesting ideas.
8 : Focus
How to define the creative thrust. The creation of
idea sensitive areas for the generation of creative
thinking.
Final thoughts onEffective Thinking
Whatever organisation you work for, whatever
the nature of the business, you and your fellow
employees can benefit greatly from Effective
Thinking from Dr. Edward de Bono. It is a proven
system that brings people together to improve
efficiency and productivity in the workplace.
A range of courses with tutor support and
certification is available to all participants, so get
in touch with us today to find out more about
Effective Thinking.
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by Dr. Edward de Bono
Contact Details
AddressT > 123 456
E > info@effectivethinking.me
W > www.effectivethinking.me
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