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Effectively Communicating Complex Data
Jeremy Clopton, CFE, CPA, ACDA
Director
BKD, LLP
Effectively Communicating Complex Data
Presented by:
Jeremy Clopton, CPA, CFE, ACDA, CIDA
Volume of Data is Increasing
Source: https://nsa.gov1.info/utah-data-center/udc-photo.html
Confusion is Increasing
“ ”The signal is the truth. The noise is what distracts us from the truth.
Nate SilverFive Thirty-Eight
Is Big Data the Problem or Solution?
Our Focus is the Problem
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One Major Challenge
@Vcondley
RT @AlanKestrel750: The Hillary Victory Fund raises money for her campaign, the DNC, and state Dem parties.
…analysis methods designed to extract useful information for answering
strategic questions...
The Solution is Analytics
The Other Major Challenge
The Solution is Data Visualization
Creativity is Critical
Success Requires a Shift in Mindset
Ask a Strategic Question
Define Objectives
Obtain Data
Develop & Apply
Procedures
Analyze Results
Manage (Use) Results
The Data Analytics Process
Key Design Elements
Message
What Is the Message?
Critical
DataWho
What
When Where
Why
How
Important Questions
Simplicity
Accessories
Color Selection
Predefined Meaning
Visual Type
Consider Small Multiples
Communication Principles
Purpose
Goals
Audience
Be Selective
What’s the Point?
How About Now?
Go Beyond the Traditional Systems
Focus on What’s Important
People
Topics
Events
Sentiment
Emotion
Think Visual
Show Your Audience the Results
Balance
Sheet
Income
Statement
Earnings
Earnings
Accrued Liabilities
“We need earnings.”An accrual is created, just in case
earnings come up short.
Accrued Liabilities
Accrued Liabilities
Explaining Complex Accounting Topics
Role of Data
What’s Your Plan?
Applications to Fraud Examiners
Examples
Reputational Risk Management
Evaluating Culture
$$$
$$ $
Legit VendorEmployee
Straw Vendor
Company
Straw Vendors
Corruption
Step 1
Source: http://www.flowingdata.com
Step 2
Source: http://www.flowingdata.com
Step 3
Source: http://www.flowingdata.com
Step 4
Source: http://www.flowingdata.com
Step 5
Source: http://www.flowingdata.com
Step 6
Source: http://www.flowingdata.com
“ ”
The wonderful thing about data, is data are wonderful things.
New Mindset
“ ”
The data is neutral, it’s the people using it that have the agenda.
Manoush ZomorodiNote to Self
My Challenge to You
Jeremy Clopton, CPA, CFE, ACDA, CIDADirector | BKD, LLPPractice Leader – Big Data & Analytics, Digital Forensics
E: jclopton@bkd.comW: http://bkd.com/bigdataT: @JeremyCloptonL: http://www.linkedin.com/in/jeremyclopton
Thank You
Resources
Data Fluency
Zach Gemignani & Chris Gemignani
Data Points
Visualize This
Nathan Yau
Nancy Duarte
http://duarte.com
Flowing Data
http://flowingdata.com
Edward Tufte
http://edwardtufte.com
Effectively Communicating Complex Data
Jeremy Clopton, CFE, CPA, ACDA
Director
BKD, LLP
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