eight ways to optimise your website

May 2013 @nedwells

cicada-online.com

Eight ways to optimise your website for search

engines and people.

May 2013 @nedwells

cicada-online.com

2

May 2013 @nedwells

cicada-online.com

What is SEO?

3

May 2013 @nedwells

cicada-online.com

SEO is an outcome of digital marketing.

4 Taken from http://www.portent.com/blog/seo/wtf-is-seo.htm

May 2013 @nedwells

cicada-online.com

Digital marketing is… Making websites: •  Easier to find •  Easier to use •  Easier to measure

5

May 2013 @nedwells

cicada-online.com

6 Image credit: http://www.geograph.org.uk/photo/55400

4 easy ways to improve your SEO.

May 2013 @nedwells

cicada-online.com

1. STOP THINKING ABOUT SEARCH ENGINES

7

May 2013 @nedwells

cicada-online.com

A good way to do this is by creating customer personas….

8

May 2013 @nedwells

cicada-online.com

9

A CCTV customer?

Image credit: http://www.geograph.org.uk/photo/156889

May 2013 @nedwells

cicada-online.com

10 Image credit: http://news.cheapflynigeria.co.uk/air-nigeria-partners-ethiopian-airlines-to-enhance-travel-options/

Access control customer?

May 2013 @nedwells

cicada-online.com

2.  Read around the subject. 11 Image credit: http://walrus.wr.usgs.gov/infobank/programs/html/training/IBDemo/rawjpg/ResearchLibraries.jpg

May 2013 @nedwells

cicada-online.com

12

www.seomoz.org/beginners-guide-to-seo

Search for ‘google beginners guide to seo’

May 2013 @nedwells

cicada-online.com

3. Check out the competition.

13

www.opensiteexplorer.org

May 2013 @nedwells

cicada-online.com

14

May 2013 @nedwells

cicada-online.com

15

May 2013 @nedwells

cicada-online.com

4. Create links between related pages on your website.

16 Image credit: http://www.picturescolourlibrary.co.uk/

May 2013 @nedwells

cicada-online.com

Image credit: http://scottmaydaredevil.co.uk/media/posterfmxphoto1/

4 harder ways to improve your SEO

17

May 2013 @nedwells

cicada-online.com

1. Commit to writing regularly.

Image credit: http://www.dnainfo.com/new-york/20100520/greenwich-village/typewriters-run-dry-at-greenwich-village-writers-room 18

May 2013 @nedwells

cicada-online.com

2.  Learn to do keyword research.

19

May 2013 @nedwells

cicada-online.com

20

May 2013 @nedwells

cicada-online.com

21

May 2013 @nedwells

cicada-online.com

3. Learn to use social media.

Image credit: http://mashable.com/2013/04/12/social-media-demographic-breakdown/ 22

May 2013 @nedwells

cicada-online.com

Doing social media properly means…

23

Being genuine… and generous

May 2013 @nedwells

cicada-online.com

4.  Develop meaningful measures for your website….

And then measure regularly.

24

May 2013 @nedwells

cicada-online.com

Status Description

Needs immediate attention

Status concerning, but actions are underway

Status is good, no action required

Hat tip: smartinsights.com

•  Plan •  Reach •  Act •  Convert •  Engage

RED

AMBER

GREEN

25

A digital marketing measurement framework

May 2013 @nedwells

cicada-online.com

26

May 2013 @nedwells

cicada-online.com

Just to recap… Easy ways to improve your SEO:

1.  Spend more time thinking about your customers, less time about search engines

2.  Read around the subject

3.  Check out the competition

4.  Create links between pages on your website

Harder ways to improve your SEO:

1.  Commit to writing, regularly

2.  Learn to do keyword research

3.  Learn to use social media

4.  Develop meaningful measures for your website… and then measure regularly

27

May 2013 @nedwells

cicada-online.com

www.cicada-online.com

Ned Wells

@nedwells

cicada-online.com

Thank you

ned@cicada-online.com

May 2013 @nedwells

cicada-online.com

I’m a head teacher at a secondary school in Wolverhampton.

I’m looking for a CCTV system for my school, and I want a reputable suppler… perhaps with a track record of supplying the education sector.

I wonder what I can find online?

29

“

”

May 2013 @nedwells

cicada-online.com

Or…. I work for Air Nigeria. We’re interested in the latest security solutions and we’d like to buy British.

I wonder who would be a good supplier in the access control / close protection / physical security sector.

They’ll need experience of exporting their product, and we’d like them to have a good track record.

I wonder what I can find online?

30

“

”

May 2013 @nedwells

cicada-online.com

31

www.seomoz.org/beginners-guide-to-seo

Good reading

May 2013 @nedwells

cicada-online.com

Four places to find out what people want:

•  ubersuggest.org •  soovle.com •  quora.com •  uk.answers.yahoo.com

32