electronic commerce jeff campbell, piyanuch chuasiripattana, travis flood, matthew janocko, kent...
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Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Research on Electronic Commerce
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Research on Electronic Commerce
• Travis Flood: E-Commerce and Business Strategy• Jeff Campbell: Intermediaries and the Internet• Piyanuch Chuasiripattana: Payment Systems• Matthew Janocko: Intelligent Agents• Kent Woodburn: Role of Digital Signatures
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
E-Commerce and Business Stragegy
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Strategic Relationship Model
Manufacturer/
SupplierMarketplace
End Run
Bus to Bus
Customer
Intermediary
Bus to Cus
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Business to Customer• Selling
• Transacting along Value Chain
• Communication
• Service
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Business to Business• Selling
• Transacting along Value Chain
• Communication
• Service
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Marketplace• Selling
• Transacting along Value Chain
• Communication
• Service
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
End Run• Selling
• Transacting along Value Chain
• Communication
• Service
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Intermediaries and the Internet
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Intermediaries and the Internet• Intermediaries add costs
– wholesalers– retailers
• The Internet allows companies to get closer to the end-user– personalization– global reach
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Intermediaries and the Internet• Intermediaries add value
– items from multiple vendors in one location– customization– reduced logistics costs for producers
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Intermediaries and the Internet• Cybermediary
– aggregate buyer demand or seller products to achieve economies of scale
– act as an agent of trust between buyer and seller– facilitate the market by reducing operating costs– match buyers to sellers
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Intermediaries and the Internet• amazon.com
– search engine– retains user preferences for orders
• Auto-By-Tel– matches used car buyers to member agencies
• eBay– matches multiple buyers to multiple sellers– members provide feedback on participants
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Payment Systems
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Drivers in the development• Type of Transaction
• Total cost of making payment should be cost-effective
• Payment system should be varied- depends on the value of the products and the cost of payments.
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
2 major type of payments• Centrally Account Payment
– Use SET (Secure Electronic Transaction) Standards.
– Electronic check, credit cards– Cyber Wallet
• Electronic Cash Payments– Stored Valued Cards– Electronic Cash/Coin
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Future• The trend that cyber wallet will become a part
of web browser.
• Combine Cyber tokens, e-check, debit cards, and credit cards into Cyber Wallet.
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Intelligent Agents
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Intelligent Agents• Intelligent Agent Definition
– An intelligent agent is an atomic software entity that takes autonomous action for the benefit of the owner, without constant human input and intervention.
• Intelligent Agents Uses / Examples– Comparative Shopping– Online Stock Monitoring and Trading
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
1 Needs Identification – Amazon’s “Eyes” www.amazon.com
2 Product Brokering – Firefly www.firefly.com – PersonaLogic www.personalogic.com – Tete-a-Tete
(www.ecommerce.media.mit.edu/tete-a-tete )
Intelligent Agents in the Buying Process
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
3 Merchant Brokering– Jango www.jango.excite.com – Andersen Consulting’s Bargainfinder www.bf.estar.ac.com.bf
4 Negotiation– Kasbah www.kasbah.media.mit.edu
– AuctionBot www.auction.eecs.umich.edu – Tete-aTete www.ecommerce.media.mit.edu/tete-a-tete
5 Purchase and Delivery
6 Product Service and Evaluation
Intelligent Agents in the Buying Process
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Mobile Agents
• Dispatched to do owners business– Made of code and parameter settings– Can be active on foreign servers – Use Java or XML + class types– Distributed Processing– Security Features– To Learn More : Communications of the ACM
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Role of Digital Signatures
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Digital Signatures (Key Points)
• E-commerce is a rapidly growing market…people want security
• Digital Signatures are a way to get the needed securityPublic Key Encryption is the technique used
• Digital Certificates used to authenticate signatures
• The Legal Nature of the Signature• An outlook on the future
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Digital Signatures
• E-commerce should generate 3.2 Trillion dollars by 2003
• 81% of internet users plan to buy on-line in 1999
• there needs to be a way to secure these transactions over the internet
• Digital signatures are one way to increase security
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Digital Signatures
• Provide sense of legality and security
• uses encryption to ensure security of transmission - Public Key Encryption
• due to electronic nature harder to forge or alter data
• allows for non-repudiation
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Public Key Encryption
• Prevents a document from being read, altered, or accepted by unauthorized party
• two keys - public & private• private - creates jumbled content• public - returns jumbled content to
original form
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Digital Certificates
• Will identify a party as a legitimate entity
• are issued by third party agents - certification authorities
• will include the party’s name, serial no., expiration date, the public key, and the certification authority’s signature
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Traditional Signature (A.B.A.)
• Signature acts as evidence• Signature acts as
ceremony• Signature acts as approval• Signature acts as
efficiency• Thus once signed, a
document is attributable, legal, authorizing, and clarifying
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
Digital Signature (A.B.A. )
• The digital signature has two additional attributes
• first, signer authentication - it will identify who signed & will be hard to copy
• second, documentation authentication - identifies what has been signed & makes it hard to alter content
Electronic CommerceJeff Campbell, Piyanuch Chuasiripattana, Travis Flood, Matthew Janocko, Kent Woodburn
An Outlook
• The internet is the fastest growing market today
• digital signatures will become legally recognized as more states pass legislation
• e-commerce will become the “American Express” of the internet
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