elena yunusov - i came, i saw, i planned social media strategies

I Came, I Saw, I Planned

Social Media Strategy Workshop

“A revolution doesn’t happen when a society adopts new tools. It happens when a society adopts new behaviors.”

UsNow - http://usnowfilm.com

SWOT Analysis

• Strengths

• Weaknesses

• Opportunities

• Threats

Strategizing in 7 Steps

1. Set objectives 2. Analysis of existing strategies 3. Strategic Issues Check4. Critical Success Factors 5. Key Performance Indicators6. Preparation 7. Monitoring, Measurement and Evaluation

Top 5 Resources

• Wikinomics by Don Tapscott

• Cluetrain Manifesto by Rick Levine, Chris Locke, Doc Searles, Dave Weinberger

• Never Eat Alone by Keith Ferrazzi, Tahl Raz

• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

• Don't Make Me Think! A Common Sense Approach to Web Usability by Steve Krug

What If?..

• Somebody left a negative comment on your Facebook page…

• Your twitter account was hacked…

• Someone misunderstands you and spreads wrong information…

Your Turn

You have 50 twitter followers and you are embarking on fundraising campaign. How can you use twitter to raise $1,000?

Come up with 5 steps

Your Turn

Your board wants to evaluate your organizations’ online engagement efforts.

How can you satisfy the board?

More Case Studies and Good Examples

• Best Job in the World - contests

• KIVA - strong values, community involved in building the organization

• Google - providing value for free. What is the return?

• Department of Culture - community mobilization

• TakingITglobal - youth engagement

THANK YOU!