elevating your employer brand! july 2014

Elevating your employer brand:

Tips for Hiring the Best with LinkedIn

July 15th 11am

Recruiting Solutions

Todays speakers:

[Webcast Oscars]

Most Popular

Most Endorsed

Earliest Adopter

Most Connected

Lauren Sharma

Natalie Whitehouse

Fiona Morrison

Helen Takla

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Today’s Agenda

Evolution of brand and employer brand

Tips on growing your employer brand

Measuring the impact of your employer brand

Audience Q&A

4

LinkedIn: A global pool of talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

93M+ UNITED STATES

OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

15M+ UNITED KINGDOM

1M+ Ireland

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

300M+ Members

worldwide

+2 New members per second

187M Monthly unique visitors

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Great recruiters think about jobs the

way marketers think about products

Strong brands move people toward

purchase long before they enter the store

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LinkedIn Branding

7

Play Video

1. Why should I work with you?

1. Why should I be working for you ?

France

Benelux

12

UK

Developing

Foundational

Strategic

Traditional

Bran

d

Job

s M

etrics

Sou

rcing

Reactive, over-reliant on agencies

Engage with strong pipeline of leads and

‘silver medalists’

Team-wide pipelining with engaged talent

communities

Post-and-pray Targeted engagement

to attract highly qualified candidates

Talent segmentation and prioritization

Defined employer brand strategy

Established metrics and benchmarks

Influential talent brand engaging employees and

candidates

Build internal capabilities to focus on passive talent

Jobs on niche boards and social platforms

Understanding of employee

value proposition

Data driven decision making

Talent Acquisition Maturity Model

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Talent Brand Index

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Your Talent Brand Index varies across the functions you

are looking to hire… Ta

len

t B

ran

d In

de

x

Talent easiest

to engage Talent hardest

to engage

1

8

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…and across the geographies where you have a

presence

Talent easiest

to engage Talent hardest

to engage

Ta

len

t B

ran

d In

de

x

1

9

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• Increase activity

• Increase content sharing

• Segment your target audiences

• Engage

• Follow us email signature button

Why?

• 80% follow six or less companies

• 79% are interested in jobs

• 78% more likely to accept an inmail

• 2 x more confident on info found on linkedin than

elsewhere

How to grow your followers:

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Grow your follower base on LinkedIn

21

Add one-click Follow Company button to your website

https://developer.linkedin.com/plugins & email signature

1)

2) Follower acquisition campaign: 250 new followers

Targeted by Industry, Job Function, Geography

Tom, get the latest on XYZco

Jobs, News & more!

XYZco

XYZco

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Who is looking at your employees profiles?

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Jobs & Sponsored jobs

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What’s new in 2014?

More content: We are increasing the number of sessions this year to cover even more topics, across a full 2-day agenda

New tracks: Themed breakout tracks to allow you to focus on what’s most important to you and your company

– Pipelining and Recruitment

– Talent Brand

– Data and Metrics

More ways to connect: Meet your peers and share ideas while you relax in this year’s bigger, better InLounge, or at our sit-down networking lunch

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What else can you expect?

Hands-on training and product education to help you

get the most out of your LinkedIn tools

An inside view of the latest product improvements and

news, direct from LinkedIn leadership

Best practices and practical advice from the most

progressive leaders in Talent Acquisition, including…

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Key Takeaway’s

Plan your follower strategy ( 30/30/30)

Get your jobs viral and turbo charged

Leverage your employees & that traffic

Get your career page working for you

Why?

34% impact vs 11%

50% savings in cost per hire

Be the purple cow!

“IF YOU ALWAYS DO WHAT YOU

ALWAYS DID, ---

YOU’LL ALWAYS GET WHAT YOU

ALWAYS GOT”