email isn't dead
Post on 02-Jul-2015
138 Views
Preview:
TRANSCRIPT
Halfmoon YogaHalfmoon Yoga
B•B•Q
Email Isn’t Dead
Featuring email and social engagement.
© 2014
2013 Constant Contact All Star Award Winner
Kim Butler, The URL Dr.
KimButler@TheURLdr.com
facebook.com/theurldr
@theurldr
#theurldrwebinar
Agenda
What are campaigns, newsletters?
Email + Social: you have to use both!
Next Steps
Campaigns & Newsletters | Email | Email + Social | Next Steps
marketing
Campaigns & Newsletters
At its core, marketing is abouteliciting a physical and measureable
response
pull response
Campaigns & Newsletters
What is acampaign?
push content
Campaigns & Newsletters
What is anewsletter?
Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
Campaigns & Newsletters | Email | Email + Social | What’s Next?
What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting and relevant
What do I write about?
How much is enough?
Focus.
Less is more.
?51%
November 2013
A picture is worth...
13
A picture is worth...
Pictures get 47% more click-through activity than content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile devices…
A picture is worth...
Use images carefully!
Got pics?Some channels thrive on visuals
Repurpose & Reuse
Who is it “from?”
What’s the “subject?”
When do you send your communication?
Now, later or neverThree little words that rule your world
Who is it from?Winning the battle of priorities
CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”
How will you be most recognizable?
Look greatBrand consistency
Subject lineWinning the battle of priorities
SECONDS WORDS TODAY
Winning the battle of priorities
Tomorrow: Need 3 Hammers –Can You Help?
Joe’s Pet Store Newsletter
ALERT: Help your dog beat the heat!
Children’s ClassesStill time! Openings available for children’s classes.
March Newsletter
Monthly is most common
Ask yourself: “When are my readers likely to take the action I want?”
When to send
Find your best day
Send your e-mail, watch for best response
Select 3 days in the week to test
Divide your list into3 groups of people
1
2
3
Find your best time
Select 3 times on the day with the best results
Use same 3 groups of people
Send email at 3 different times of day, note time with best results
1
2
3
When to send or postDo not be romanced by a high open rate –
measure actions!
67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Practical advice
Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text labels)
Practical advice
(and on your mobile device)Test it on yourself!
Campaigns & Newsletters | Email | Email + Social | Next Steps
Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
10%
2008
Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
87%
2013
Email + Social
It influences decisions
74%Rely on social networks to guide purchase decisionssource: Fedelta
55%Share purchases on social networkssource: Fedelta
68%Learn more about a charity if they see a friend posting about it source: MDG Advertising
Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
Email + Social
Email + Social
Email + Social
Email + Social
Email + Social
Email + Social
Campaigns & Newsletters | Email | Email + Social | Next Steps
Next Steps
Tools to expand your reachSimple Share tool
Next Steps
Tools to expand your reachSocial media buttons
At register
With the check at end of the meal
On registration forms
Next Steps
Tools to expand your reachOffline
Web sign-up tool(app for website, Facebook, etc)
Next Steps
Tools to expand your listOnline
43
Next Steps
Tools to expand your list
Text to Join™ from Constant Contact
TXT
Scan to Join™from Constant Contact
Content calendar for all channels
S M T W T F S
1 2 Tips for Spring
• Newsletter
3 4 5
6 7 Motivation
Monday
8 9 10 11 New Product
• Newsletter
12
13 14 Motivation
Monday
15 16 Staff Pics
• Newsletter
17 18 19
20 21 Motivation
Monday
22 23 24 Event Photos
25 26
27 28 Motivation
Monday
29 Sale
• Newsletter
30 Newsletter
regular newsletter
blog post
theme days
multimedia
news/promotions
Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
email survey promos events
www.TheURLdr.com
Value Package for Constant Contact
Today’s Webinar Special
Online Learning System $199
Custom Email Template $ 99
Email Audit $199
Package Value $497
$497 Package FREEwww.TheURLdr.com/offer
Plans start at $20/month | No Contract | 100% Money Back Guarantee
KimButler@TheURLdr.com facebook.com/theurldr @theurldr
top related