email marketing and website presentation

Stacie KruegerMicrobrew Media

503-789-1515microbrewmedia.com

microbrewmedia@gmail.com

Who are you sending these emails to? What is your main reason for sending these

emails? • To drive sales? • To build a relationship with subscribers? • To start conversations?

What type of content do you want to send? How often do you want to send emails? Would you like to match the emails to an existing

visual design? Do you have examples of other email campaigns

that you like?

Don’t automatically sign people up for your newsletter.

Send newsletters regularly. Tuesday / Wednesday 2-3pm = Increased

Response. Write an Attractive Subject Line Always insert the current date in the content. Make unsubscribing easy. Always include a plain text version. Avoid graphics and complex HTML-elements. Verify your subscribers with signup confirmation. Test your newsletters before sending them out.

Focus on relevance. Design with a goal in mind. Don’t assume that images will be

viewed. Follow the law. Reward Users for Signing Up.

Open rates = How many of those who received your email actually read it.

Click rates = How many of those who opened the email clicked a link.

Forwards = If your software has a “Send to friend” function, you can see how many people used it.

Unsubscribes = How many people have unsubscribed from your newsletter.

Conversion rate = How many of those who clicked through to your website went on to buy your product, download a trial or perform some other trackable action.

Have a unique design• Create a unique design that fits your industry or niche• Use your brand identity across all online designs to

consistently spread the same message and style Use analytics Have a contact page Link your social networks to your website Produce interesting and useful content

• Provide useful information• Produce something people want to use• Become an expert in your field

Explore new concepts• Do something new such as a TV-style series that tells a

story• Blog or video blog• Add a personal twist to stand out from the competition

Grab your attention Build your interest Get you involved Persuade you to take action

• (make a purchase, set up a meeting, etc.) Establish credibility and trust Have key words Provide beneficial content

Products/Services Contact Information Prices/pricing structure Testimonials FAQ’s Newsletter sign up Refund Policy Privacy Policy About Us Information Site Map Copyright

Flash Pop-Ups Hit counters Date and time stamps Busy backgrounds

Mathew Patterson Paul Lock Smashing Magazine Blossom

Stacie Krueger503-789-1515

microbrewmedia@gmail.comwww.microbrewmedia.comwww.facebook.com/microbrewmediawww.twitter.com/microbrewmediawww.flickr.com/photos/microbrewmedia

Microbrew Media, LLC