email monetization mobile

Dirk Freytag!Open-Xchange!May 5, 2017!

eMail monetization Mobile

Mobile is

•  Growing faster than the stationary internet•  Has already 50% market share in digital usage •  Has about 25% of digital commerce market share•  Growing fast•  In social already clear infront compared to the stationary internet•  So media dollars are heading toward mobile•  FB just announced 8 Mrd USD revenue in Q1 - 4USD per User per Quarter

2

3

Active M Commerce penetration

4

M Commerce grew last year

Facebook shows the trend

5

Active monthly user

6

7

Mobile Advertising Money

8

Ad devices in the future

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Banner Ads

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Different ways to approach UserIMAP Promotion Email Marketing

OX User Data

OX App Suite

Webmail - Desktop

Webmail - Mobile

Mobile Apps

IMAP - Desktop

IMAP - Mobile

Access Method Number of Users / mo Monetized today Monetized with OX Ad Engine

eMail Audience & Monetization

AD SERVICES |

Yes

Yes

Yes

No

No

Yes, optimized

Yes, optimized

Yes, optimized Yes, optimized

Yes, optimized

5.1M

1.0M

1.0M

2.0M

5.4M

These are 70-75% of the active Users!

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Traditional Banners in Mobile?

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It is Native

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In-feed Social In-feed Content In-feed Content In-Game

Publisher defines Creativity

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Native Mobile AdsMobile content ad

•  Higher CTR than banners

•  Working with PubNative, leading native ads provider with access to all relevant demand sources

•  Full service possible – revenue share according to responsibilities

•  Future option to deactivate ads with a premium subscription

AD SERVICES | 15

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App Usage with different Tech but same Data

DisplayAds

Na,veMedia,on/Header

AdSales

FacebookDemand

AdMeldDemand

Yahoo

Otherdemandsources

Promotional Email: Push & Pull NotificationsCustomers get the information when they need it

AD SERVICES |

•  AccessesInfothemostrecentoffersfromyouradpartner

•  Lookstoop,mizeherwebpackagesandtoaddservices

Pull Information Push Alerts

•  Receivedaproac,vealertaboutmaintenanceworkthatisscheduled

•  Publishersentacustomeralert•  Thistravelingcustomerhappilyusestheinfotochangehertravelschedule

•  Checksthemostrecentinforma,onfromyouradpartner

•  SeestheinfoabouttheWebmailupdateandchecksthetutorials

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•  Directly monetize IMAP usage with Promotional Mail

•  The insertion of Ads into the users mailbox via IMAP Injection

•  Guaranteed delivery

•  High CPMs

•  Works on any OS with any IMAP mail client

OX Patented Technology

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Promotional Mail

SEE YOU IN BRUXELLES, BELGIUM OCT. 12-13th

open-xchange.com/summit/OX17-BRUXELLES!