email trends in healthcare 2016

Email Trends in Healthcare 2016

3 March 2016, HIMSS16 Social Mixer

Hoala GreevyFounder CEOPaubox Inc.

Email Security in Healthcare: 2015

277 breaches (Anthem, Premera)100M Americans’ Identities (33% pop.)

Phishing campaigns led the charge

[Read more]

$$ Stolen healthcare records $$

CC# on the black market: $1-2

vs.

Healthcare record: $20+

[Read more]

Ransomware Takes Hostages

• Hollywood Presbyterian Medical Center– $3.6M payment demanded in bitcoin– $17K in bitcoin eventually paid–Most likely a phishing attack

[Read more]

Very Current Email TrendsDay Spam Virus Phishing Legit

Sun (2/28) 88% 0.027% 0.085% 11%

Mon (2/29) 66% 0.013% 0.045% 34%

Tues (3/1) 67% 0.021% 0.13% 33%

Weds (3/2) 69% 0.017% 0.14% 31%

Thurs (3/3) 78% 0.011% 0.065% 22%

Advanced Email Security• DMARC (DKIM, SPF records)• Google Safe Browsing• Domain Name Age

[Read more]

Email Portals‘Click here to pickup your secure message.’

“They (email portals) aren’t well built.”- Joshua Newman, Chief Medical Officer, Salesforce

Email Portals“Don’t make me login to one more portal. Please.”

• UI/UX problems• Password complexity issues

It all falls down on a smartphone.

Email Portals Usage2015 CMS study: 66% of US hospitals, 0% adoption rate.

Kaiser Message Portal: 50% read rate (informal data)

Industry Average: 5-10% read rate

[Read more]

Looking AheadTargeted Attacks on Microsoft Office 365

Looking AheadPatient Portals will be slow to wake up.

Forward Thinkers: Tactical advantage by eliminating email portals.

About UsOur Vision: Become the market leader for HIPAA compliant email.

Products: Encrypted EmailEmail SecurityEmail APIEncrypted FormsSecure UploadBranded Storage

[Read more]

Team

Hoala GreevyFounder CEO

• Critical Path (1999-2001)

• Founded Pau Spam, Hawaii’s first email security company (2003)

• Paubox Architect

Rick KuwaharaCMO

• Acquisition lead for publically traded Telecom

• University of Hawaii, MBA

• 10+ years marketing management experience

Phuong Tran, MSBiz Dev / CSM

• Carnegie Mellon, Masters in Healthcare Management

• 6+ years healthcare exp.

Greg HoffmanAccount Mgr

• University of Hawaii

• Tau Kappa Epsilon chapter president

• Experience managing dynamic sales teams

Thank You!

Hoala Greevy @hoalagreevy

Paubox Inc.https://www.paubox.com