embrace a healthy florida an initiative addressing the causes of childhood obesity florida...
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Embrace a Healthy FloridaAn Initiative Addressing the Causes of Childhood Obesity
Florida Philanthropic NetworkFebruary 12, 2010
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Overview The Blue Foundation for a Healthy Florida is the philanthropic affiliate of Blue Cross Blue Shield of
Florida
Founded in 2001, with a mission to increase access to quality health-related services for all Floridians, with an emphasis on the uninsured and underserved
Over 200 grants and awards given over 8 years.
In 2007 the Board of Directors created an initiative to address the causes of childhood obesity, Embrace a Healthy Florida
Planning for implementation began in the Fall of 2007
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Obesity: Areas of Potential Intervention Getting people to eat right
Getting people to exercise more
Addressing poverty and other disparities
Correcting environmental factors
Increasing access to healthful foods
Increasing access to safe and regular exercise facilities
Addressing depression and other mental health factors
Implementing policy level interventions to create healthier environments
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Overview
Three areas of intervention:
Statewide community grants to non-profit organizations
Jacksonville Miami East
Central Florida
Applied research grants
Fostering community collaboration and engagement
Five Florida cities for community engagement:
Tallahassee Tampa
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Obesity: Who Needs to Be Involved Funders and both public and private sector support
Parents, children and families
Schools, Pre-school programs, and After-school programs
Sports, park and rec, and physical activity groups
Educators, administrators, and policy makers
Faith-based and other community groups
Medical, oral health and mental health professionals
The whole community
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Strategic Framework
The Blue Foundatio
n for a Healthy Florida
RESEARCHGrants to universities and
colleges for evidence-based research
Measurement and
evaluation
POLICYCommunity engagement
PRACTICEGrants to
community programs
Measurement and
evaluation
Measurement and
evaluation
Statewide Community Grants
9 grants awarded in October 2008 across the state ($835,068)
Supporting a variety of practices and communities
Group met December 5, 2008 after The Sapphire Award ceremony in Orlando to coordinate evaluation and implementation
Group will meet again in December 2009
Applied Research Grants
5 research grants awarded in November 2008 ($499,418)
Supporting a variety of research efforts to extend knowledge base
Academic and community-based efforts to gather data, test hypotheses, and impact communities across Florida
Community Engagement:Jacksonville area
Held series of three meetings: Funders, Public sector, and Community through Winter and Spring 2008
Supported the development of a consortium to address childhood obesity, healthy eating and active lifestyles
Monthly meetings are now being held to strengthen and expand coalition
Report released on June 19, 2009: Call to Action; Parents’ Resource Guide
Community Grants announced October 9, 2009
Awarded RWJF Healthy Kids, Healthy Communities grant
Website for Jacksonville : http://www.dchd.net/childhoodobesity.htm
Partnership with Winter Park Health Foundation and other interested funders to address the causes of childhood obesity
Funders Meeting held October 2008 in Orlando – 24 funders in attendance Connection to Nemours Health and Prevention Services
Awarded grant to the Health Council of East Central Florida to support the development of a consortium to address childhood obesity, healthy eating and active lifestyles through the use of a best practice model from Chicago
Follow-up meetings with consortium resulted in new Coalition: ROCK – Reducing Obesity in Central Florida’s Kids
Central Florida Childhood Obesity Conference held on October 30
Focus on communities in Orange County – Parramore and Apopka
Community Engagement:East Central Florida area
Winter Park Health Foundation:Community Health Policy
- To support access to information that assists our community in pursuing health and wellness - To promote healthy eating - To encourage physical activity - To reduce tobacco use.
Held Funders, Public Sector and Community meetings between November 2008 and May 2009
Two community meetings focusing on Opa-Locka and Hialeah
Developed partnership with Health Foundation of South Florida and other interested funders to address the causes of childhood obesity
Will support the development of a consortium to address childhood obesity, healthy eating and active lifestyles in this area
Two farmers markets receiving EBT machines for Food Stamps
Community Engagement:Miami-Dade County area
Health Foundation of South Florida:Healthy Lifestyle initiative
• Funding supports evidence-based and/or innovative programs in the school and after school setting.
– SPARK in after school programs – $500K in the last 4-5 years– 130 after-school sites in Miami-Dade and Broward County; – close to 20,000 children reached
• School Setting— – Integrated school garden nutrition curriculum—over 10 public schools in
Miami Dade County and 15 parochial schools– OrganWise Guys in Miami-Dade and Monroe County elementary schools– SPARK PE in 10 elementary schools
• Child Care Center– Salsa, Sabor y Salud at two child care centers targeting Hispanic families
Community EngagementTampa Bay area
Funders meeting on March 27, 2009
Partnership with the Conn Memorial Foundation
Embrace grants awarded to St. Joseph’s Children’s Hospital and USF
Grant made through competitive grant process: Florida Improvement Network for Kids (FINK Program) , a network of 44 pediatricians and other providers focusing on childhood obesity
Will support the development of a consortium to address childhood obesity, healthy eating and active lifestyles in this area
Looking to focus in two communities: Sulphur Springs (Hillsborough) and North Greenwood (Pinellas
Community EngagementTallahassee area
Funders meeting on September 2, 2009
Public Sector Meeting November 16, 2009
Community Meeting March 1, 2010
Partnership with the Capital Health Plan
Embrace grant awarded to Leon County Health Department for community asset mapping
Will support the development of a consortium to address childhood obesity, healthy eating and active lifestyles in Leon County
www.convergencepartnership.org
Next Steps
Community meetings in Tallahassee in 2010
Tampa area community meetings in spring 2010
Continue community engagement meetings
Ongoing evaluation coordinated by MGT of America
Support the development of a Florida Convergence to address Healthy Eating and Active Lifestyles. Based upon the National Convergence Partnership
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Contact
www.bluefoundationfl.com
Michael S. Hutton, Ph.D., Director Grants Administration and Policy Implementation
Michael.Hutton@bcbsfl.com
904-905-8383
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