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ibm.com/ibmcai | ibmcai.com | @ibmcaiIBM Center for Applied Insights

Production

Goods and services

Distribution

Trade

Consumption

“Insight is the new currency.”Bob PiccianoIBM Analytics SVP

...say their products, services, business model and operations are increasingly digital

...are creating new forms of economic value from insight

...have monetized their

insights – embedding, selling and bartering

21% see the emergence of “insight markets” with their partners – in 3 years that will be 54%

...say their ability to turn insight into real business value is hit or miss – most say they areimproving

of business leaders say data-driven insight will be a significant contributor to revenue over the next 3 years

42%

69%

71 %

32%

2015

2018

77%

*Based on a survey of 696 business leaders by Harvard Business Review Analytic Services

Download the studyibm.biz/insighteconomy

Emergence of cognitive businessWhere new forms of economic value are being driven by data insights