emergence of the customer oriented enterprise (gunther verheyen, scrum day europe)

Emergence of the Customer-Oriented Enterprise!

Scrum!and!Enterprise!Agility!Gunther!Verheyen!

Capgemini!Global!Scrum!Leader!

Market pressure

Stakeholder impatience

Strategy revisions Shrinking lead times

Collaborative competition

Technical integration

Legislations and regulations

Fast media coverage

The must of mobile

Liberated markets A global economy

Distributed skills Competing opinions

Unstable stakeholders

The consumerization of IT

“Have you got an app for that?”

Dispersed decision taking

Hello world…

The age of twitter

What is IT contributing to our business?

This volcano of seemingly uncontrollable disruptions creates a BURNING PLATFORM. All the time.

You can deny it, but you cannot escape it. Your ICEBERG is melting.

You seek, but don’t find control. You can’t manage it all. You become a FIREFIGHTER. All the time.

Because every eruption, every unforeseen event is a CRISIS. And is treated that way.

The firefighter act isn't helping. It takes all your time and you still lag behind. All the time.

Did you miss the train to EXTREMISTAN? Is that why these ancient control models based on industrial linearity are kept in place?

We’ve been there in IT. We too believed the industrial paradigm to offer CONTROL.

Superior staff designs and plans executable tasks for workers. Workers are overlooked by hierarchical supervisors. QA is always done… too late.

The significant anomalies of the old paradigm did give rise to a new one.

AGILE thrives on competing ideas. Ambiguity and complexity are resolved by people and creativity.

Encourage!Change!

SCRUM became the leading Agile framework.

With Scrum we set objectives, explore options and act. We sense, probe and adapt. At all levels.

With Scrum we build better software. Faster. In 30 days, or less. We drastically reduce the time to respond to change. Up to instant responsiveness.

Some organizations have even introduced a negative response time to change. They… LEAD.

Scrum is transcending software development, and becomes a mean to the goal of Enterprise Agility.

The CUSTOMER-ORIENTED ENTERPRISE emerges!

Commercial*Product*n"

Commercial*Product*2*

Commercial*Product*1*

IT* Release*Business*Business* IT* Release*

Governance,*Risk,*Architecture,*In

frastructure*

Support*

Governance,*Risk,*Architecture,*In

frastructure*

Scrum Team

Scrum Team

Scrum Team

Scrum Team

Scrum Team

Scrum Team

Scrum Team

Scrum Team

Agility is about deep CULTURAL change and cannot be achieved overnight, dictated or planned. It is more about BEHAVIOR than it is about ‘process’.

•  Scrum is probably already in use in your organization.

•  Capitalize on the bottom-up enthusiasm via an Agility Capture Team (‘ACT’).

A predicted roadmap is replaced with discovery and the art of the possible through a Scrum qua Scrum approach and a Transformation Playbook.

Time = f(dedication * 1/firefighting)"

In the Customer-Oriented Enterprise:

•  The self-directing, bottom-up intelligence of cross-functional Scrum Teams serves to envision, develop, maintain and grow great products.

•  Managers create motivating boundaries from which complex products get delivered in 30 days, or less.

•  Managers and Scrum Teams achieve mastery through focused accountability and dedication.

All find purpose in excellence upon collaboration.*

Enterprise Agility has no end-state, there is only CONTINUOUS IMPROVEMENT.

The Customer-Oriented Enterprise dissipates into universes of learning, creativity and collaboration.

Ancient concepts fade out (‘users’, ‘requirements’, ‘developers’, ‘departments’). Players contribute, interact, exchange, interweave and combine component pools, emerging patterns and services.

The illusion of eternal growth and our triple-P obsession (projects, profit, productivity) is replaced by social enterprising (value, purpose, benefit).

Hello universe…

Gunther!Verheyen!*

•  eXtreme*Programming*and*Scrum*since*2003*

•  Capgemini*since*2010*

•  Financial*Services*NetherlandsFBelgium*

•  Global*Leader*for*Scrum*

•  Contributor*to*Capgemini*Technology*Blog*

•  Scrum.org*since*2009*

•  Professional*Scrum*Master*level*II*

•  Professional*Scrum*Product*Owner*level*II*

•  Professional*Scrum*Trainer*PSF,*PSM,*PSPO*

*Mail*gunther.verheyen@capgemini.com**

Twi)er*@Ullizee*Personal"Blog*hRp://ullizee.wordpress.com*

Thank you*