emerging market overview - latin america

Total Work Experience: 12 years• Vserv.mobi: Core team member focussed on supply,

enabling superior App media monetization in EM• Mauj Mobile & i2i TeleSource: Dealing with telcos,

Publishers in the paid eco system• JSW Steel & KEC International: Corporate Strategy for M&A

in Metals as well as planning capacity expansions • From Revenue Assurance to Revenue Delivery

Herat ManiarMumbai, India

1.WHY WHERE & HOW

• Where are the users?

• How do you make money?

2.LATAM MARKET DATA

3.BRAZIL & MOBILE ADS INTERACTION

4.YOUR QUESTIONS

Developed Markets are a crowded space for App developers

1You’re up against

650 Million TV sets650 Million Computers

2.5 Billion Radio sets

and…

DEVELOPED MARKETS:

You’re competing with every other device for

tiny bits Mindspace

New StrategyNew Markets

25% - Radio

18% - TV

84% 81% 89%

People above 16 with Mobile Phones

4 Billion Mobile Subscriptions in emerging markets

MOBILE Natives

Native

1st 2nd

We are MOBILE IMMIGRANTS

MOBILE NATIVES!

Mobile Natives

FIRST INTERNET

EXPERIENCE IS ON THE MOBILE SCREEN

APP

MOBILE NATIVES

MOBILE IMMIGRANTS

Mobile Apps BrowserINTERFACE INTERFACE

MOBILE NATIVES

MOBILE IMMIGRANTS

Mobile Phone PC/LaptopDEVICE DEVICE

Gross National Income Map

Emerging MarketsCan’t/won’t payFirst time Internet users

Developed MarketsAble to pay on preferential basisMultiple screens markets

BROAD STATISTICS LATAM

• Population• Major Markets• Mobile penetration• Prepaid Usage• Data Penetration• Smart phone penetration• Credit Card penetration• Per capita disp income

550 mnBR, AR, MX, CO100%, Unique Subs 70% 80%32%, Growing by 67% 20%15% $5700 (2.8 trillion US $)

61% of the population in LATAM does not have access to organized bankingSource World Bank Global Financial Inclusion Data

LATAM

Brazilians are more engaged in mobile advertising. Consumers are more willing to interact with ads than they are to ignore them or click on them accidentally.

Source: PWC – Consumer Intelligence Series

Thank You!

herat@vserv.mobi