emerging technology: practical applications of web 2.0 technologies! kelli staley lansing public...
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Emerging Technology:
Practical Applications of Web 2.0
Technologies!Kelli Staley
Lansing Public LibraryMetropolitan Library System
April 11, 2007
How Lansing Public Library Implemented Web 2.0 Technologies for Under $250.00
• Flickr• Blogging• Library Toolbar• Search Engine Optimization• Podcasting• Screencasting
flickr
flickr.com
• Share & show off your photos
• Allow comments• Blog photos easily• Collaborate• Build Community
Teen Photo Contest
Rex Checks Out
Read Posters
Viewed 2,664 times!
Tom
Viewed 399 times!
Chief
Viewed 810 times!
Collaborate
Inspired!
Book Display Pool!
Cost
• Camera– Digital– Scanned Prints– Photo from CD
• Flickr– Basic
Account=Free– Unlimited Uploads
$24.95/ 1 year or $47.99/ 2 year
$47.99
2 year flickr pro account
(donated by Friends of the Library)
Blogging
www.blogger.com
Teen Blogging
IT Blogging
Youth Blogging
Adult Services Blogging
Combined as news
www.feeddigest.com
www.feedburner.com
Who’s reading/listening
Cost
• Blogger• Feeddigest
– Limited to 5 digests
• FeedBurner– Some premium
services
$0.00
Library Toolbar
Why a Toolbar?
• Fewer people visit library websites to begin their searches
• Constant presence in user’s internet experience
• Patrons are familiar with the format of browser toolbars
Libraries Leap into Toolbars
Conduit Wizardhttp://www.conduit.com/wizard
Cost
• Conduit.com– Wizard to create
toolbar– Web page to
host & allow downloads
– IE and Firefox
$0.00
Search Engine Optimization
• Meta Tags– http://www.submitexpress.com/
metatag.htm
• Google’s Webmaster Tools– https://www.google.com/webmasters/tools/docs/en/
about.html
Search Engine Results
• Summaries• Keywords• Frequency Google spiders revisit
your page to check for changes
Search:Metropolitan Library System
Summary:Metropolitan Library System
Source code:Metropolitan Library System
<head> <title>Metropolitan Library
System</title> </head>
Source code with keyword meta tags
<head> <title>Lansing Public Library Home
Page</title> <META NAME="Keywords" CONTENT="lansing library, illinois, IL, lansing, library, suburban chicago, SLS, MLS, catalog, free, events, book discussion, story hour, performance, art, public, books, magazines, videos, compact discs, talking books, historical society, research, internet access”>
Description & author meta tags
<META NAME="Description" CONTENT="The Lansing Public Library is located in Lansing, Illinois. Access our catalog, view your patron record, and see upcoming events! We are a member of the MLS Metropolitan Library System.">
<META NAME="Author" CONTENT="Created by Kelli Staley. webmaster@lansing.lib.il.us">
</head>
Description & author meta tags
<META NAME="Description" CONTENT="The Lansing Public Library is located in Lansing, Illinois. Access our catalog, view your patron record, and see upcoming events! We are a member of the MLS Metropolitan Library System.">
<META NAME="Author" CONTENT="Created by Kelli Staley. webmaster@lansing.lib.il.us">
</head>
Submit Express Meta Tags Generator
Submit Express Meta Tags Generator
Example Generated Meta Tags<HTML>
<HEAD>
<TITLE>my website title</TITLE>
<META NAME="Keywords" CONTENT="keyword1, keyword2">
<META NAME="Description" CONTENT="description of your website">
<META NAME="Author" CONTENT="kstaley@lansing.lib.il.us">
<!-- META Tags generated by http://submitexpress.com/metatag.html -->
</HEAD>
Google’s Webmaster Tools
Cost
• Submit Express• Google’s
Webmaster Tools
$0.00
Podcasting
• Library programs• Upcoming programs• National Library Week, Banned
Books Week, Library Card Month…– Check the ALA website for radio
scripts!
• Share conference presentations
Podcasts
• Listen on your computer
• …or on your MP3 player
Downloaded a Podcast?• Some 12% of
internet users say they have downloaded a podcast so they can listen to it or view it at a later time.
• Source: Pew Internet and American Life Project
YesNo
Podcasting Essentials• Microphone• Computer
– Laptop OR desktop you can move• Audio software for editing
– Audacity • Mp3 encoding software
– Lame mp3 encoder• Web server space to post audio files
Podcasting Optional
• Griffin iMic external sound card– Hear the difference
• Portable recording – Mp3 player with recorder attachment
• iPod• Belkin TuneTalk
Podcasts-audacity
Audacity
www.feedburner.com
Itunes
Cost
• Audacity $0• LAME encoder
$0• iTunes $0• Feedburner $0• Microphone $12• Griffin iMic $40
$52.00
Juice
Screencasting
• Demonstrate features of the online catalog– Place a hold– Renew items online
• Demonstrate online databases• Help on demand, especially for
remote users
Screencasting
• Software– Wink or– Camtasia
• Microphone• Web server space to host the files
Screencast demo
Screencasts-wink
Screencasts-camtasia
Cost
• Wink $0• Camtasia
– (free trial) $0
• Headset microphone (optional) $16
$16.00
Trendsetters
• Library Success: A Best Practices Wiki– http://www.libsuccess.org
Add your library’s story!
Learn More
• SirsiDynix Institute– http://www.sirsidynixinstitute.com– Free seminars for customers of any ILS– Check the archives for past
presentations• Podcasting (new presentation coming June 5)• Screencasting• Web 2.0• …and MORE!
Final Costs• Flickr
$47.99• Blogger $0• Toolbar $0• Search Engine
Optimization $0• Podcasting $52• Screencasting $16• Feedburner $0
$115.99
Thank you!
Websites are bookmarked at:http://del.icio.us/kellistaley/
MLS41107
kstaley@lansing.lib.il.us
©2007 Kelli Staley
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