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1 | Employee Engagement in a turnaround – February 2018

Employee engagement in a turnaround

27th February 2018

2 | Employee Engagement in a turnaround – February 2018

Who Am I ?

3 | Employee Engagement in a turnaround – February 2018

History

1792 BIRTH OF

MODERN SHOE

INDUSTRY

James Smith cordwainer

based in Norwich

marketplace.

4 | Employee Engagement in a turnaround – February 2018

Who is Start-Rite ?

2018

6800 sqm site

opened in 2003

86 employees

5 | Employee Engagement in a turnaround – February 2018

What is my brief?

Develop and lead a transformational change

6 | Employee Engagement in a turnaround – February 2018

What is my brief?

“Lead the evolution of a business where employees are

long serving, highly skilled and passionate yet

accustomed to a different pace”

7 | Employee Engagement in a turnaround – February 2018

“If the rate of change on the outside exceeds the rate of change

on the inside, the end is near.”

– Jack Welch

8 | Employee Engagement in a turnaround – February 2018

Private Equity Family Culture

Performance Culture

9 | Employee Engagement in a turnaround – February 2018

Trust

Respect

Support

Open & Honest

Encourage

Teamwork

Family

Culture

10 | Employee Engagement in a turnaround – February 2018

Define a clear 3-5yr plan or “investment thesis”

Make capital work hard – Cash is King

Measure only what drives value

Shareholder engagement

Take Ownership

Performance Culture

11 | Employee Engagement in a turnaround – February 2018

Create a sense of urgency

Performance Culture

12 | Employee Engagement in a turnaround – February 2018

Performance Culture

If it’s not adding value, it’s adding cost

13 | Employee Engagement in a turnaround – February 2018

Performance Culture

Never apologise for focusing on profits

14 | Employee Engagement in a turnaround – February 2018

From Inward to

Outward Perspective

Performance Culture

15 | Employee Engagement in a turnaround – February 2018

Define a clear 3-5yr plan or “investment thesis”

Make capital work hard – Cash is King

Measure only what drives value

Shareholder engagement

Take Ownership

Performance Culture

16 | Employee Engagement in a turnaround – February 2018

+

PROFESSIONALISE

Bottom up improvements

across our people, processes

and systems to create a

business able to thrive and to

drive success for its partners

RE-FOCUS

Place the needs of our

retail partners and

our target consumers

back at the centre of our

business

What are we doing?

17 | Employee Engagement in a turnaround – February 2018

We’re here to ensure children never stop exploring –

with footwear designed around the way they live and

move today

Core Strategy

18 | Employee Engagement in a turnaround – February 2018

EMPATHY BRAVERY COMMITMENT COLLABORATIONVALUE

We’re here to ensure children never stop exploringPURPOSE

Acting with conviction.

Prepared to lead

the way.

Being all in.

Always seeing things

through.

Respecting each other.

Unlocking potential.

Going further to

get closer.

Free of preconceptions.

From brand purpose to corporate values

19 | Employee Engagement in a turnaround – February 2018

Be the pioneer

Our mission is to enable everyday pioneers.

And to enable pioneers, we need to behave like pioneers.

This means having an unwavering focus on the people we’re seeking to serve

– their needs, their hopes, their frustrations – big and small.

This means having the bravery to tread our own paths, the conviction to ask tough questions,

and a constant thirst for improvement.

This means being all in – committing everyday, in all that we do – no half measures, no hiding in

the shadows.

This means pulling together to go further, faster – appreciating our diverse strengths

and leveraging them in a way that makes us collectively unbeatable.

A cultural narrative

20 | Employee Engagement in a turnaround – February 2018

STRATEGIC PLAN

ANNUAL BUDGET

DEPARTMENTAL GOALS

INDIVIDUAL OBJECTIVES

EXECUTION

21 | Employee Engagement in a turnaround – February 2018

Maximise the highs

Minimise the lows

22 | Employee Engagement in a turnaround – February 2018

23 | Employee Engagement in a turnaround – February 2018

Open plan office

24 | Employee Engagement in a turnaround – February 2018

Jolly cobbler

25 | Employee Engagement in a turnaround – February 2018

Breakout room

26 | Employee Engagement in a turnaround – February 2018

Where it really happens

27 | Employee Engagement in a turnaround – February 2018

100%

28 | Employee Engagement in a turnaround – February 2018

…As long as it’s not them

29 | Employee Engagement in a turnaround – February 2018

The destination is set

but we are flexible on the journey

30 | Employee Engagement in a turnaround – February 2018

• We are writing the next chapters to our history

• Our brand is professional and relevant to todays consumer

• We have clarity of strategy

• We are building a new performance culture

• Everyone has a part to play

Summary

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