employee engagement: taking care of your cabin

Shristi ShonkaDirector, Client Experience

EMPLOYEE ENGAGEMENT: TAKING CARE OF YOUR CABIN

Sarah SchreinerSenior Strategy Analyst

Cabin Basics• Find Your Campsite:

Develop a client advocacy program

• Build Your Fire:Deliver tangible value to internal business partners

• Basecamp Is Equipped, Build Your CabinExpand advocacy to employees to fuel engagement

• Taking Care of Your Cabin:Create new opportunity to achieve business outcomes

Feb 2015

Spring 2017

CY 2016

“I like this tool for many reasons. I learn, I share, and I get rewarded for my effort!”

“The tool is fun and informative. A great break away from the

every day work.”

“I really enjoy this program! I learn so much from the interesting articles, and the participants are a great group of people! It's a fun enhancement to

my payroll/HR skills.”

Find Your CampsiteOur client advocates

Feb 2015

Spring 2017

CY 2016

“The program delivered curious, interested, thoughtful

clients to our Inbox. Really, a remarkable experience.”

“Thank you for creating effortless experiences

for both our clients and for us, as business

partners!”

Thousandsofengagementopportunitiesintheprogramdelivered540,000minutesofnewlyproductivetimeforouremployees

Build Your FireValue for our business partners

q Exclusive opportunities q Professional development and industry insightq Visibility to solutions and product updatesq Personal brand and social media presence

ü Strengthened relationships with clients ü Reduced low-value work on employees, delivering

newly productive timeü Delivered a unique client experience

Basecamp is EquippedClient Value

Results

“Employee engagement has become a top business priority for senior executives. In this rapid cycle economy, business leaders know that having a high-performing workforce is

essential for growth and survival.”1

Lost productivity of actively disengaged EEs cost the U.S. economy $370 billion annually2

Performance against revenue expectations with high

engagement versus those with low engagement3

23%$370 bil

1 HBR, The Impact of Employee Engagement on Performance, 20132 Gallup, Employee Engagement Survey, 20103 Corporate Leadership Council HR Engagement Research Survey, 2011

Befriending the Bears

dis·en·gage·ment1

Embolden Innovation

Boost Performance

Increase Competitive

Success

1. the action or process of withdrawing from involvement in a particular activity, situation, or group2. emotional detachment

en·gage1

1. to occupy, attract, or involve someone’s interest of attention2. establish a meaningful contact or connection

1 Merriam-Webster

The Actions We Tookü Selected specific segment of employees to engage first

ü Built private experience in existing community

ü Aligned experience with internal culture values via levels and badges

ü Leveraged challenge data to connect employees to management on emotional level to enhance performance and engagement

ü Funneled feedback requests and bonus opportunities through the program to promote engagement

Building Your CabinLeverage advocacy program concept for employees

The WINs Along the Wayü Leveraged intrinsic motivators for limited incremental spend

ü Delivered simple internal processes to gather necessary employee feedback in real time

ü Positive correlation between engaged employees and client peer-to-peer conversations

ü Established single, cohesive process to gather feedback from both client contacts and employees

Taking Care of Your CabinCreate opportunity to achieve business outcomes

The Questions to Considerq Do you want clients and employees to interact in the same program?

q Can single sign-on enhance the experience?

q Which of your organization’s values can you anchor the experience to?

q Which internal business partners can you support when developing challenges? Which can provide unique opportunities in the experience?

q How can your program support your organization’s business goals?

q Are you building for a short-term or long-term engagement?

Taking Care of Your CabinBuild a program based on organizational goals

Cabin Basics

Promote Your Culture

Recognize And Reward

Train And Develop Provide Challenges

Supplement Change ManagementConnect Employees

Feb 2015

Spring 2017

CY 2016

“I’ve learned a lot about internal groups and have discovered some

great new resources that will deepen my HCM knowledge.” – Associate

“I am not a 30 something year old, and this style is not something that really intrigued me – at first… and

then look what happened!I am an addict.” – Associate

“I enjoyed the HCM knowledge and content being provided. It’s been very worthwhile – especially the ability to

share socially. Plus, I find the challenge of trying to top the Leaderboard

exciting.” – Associate

Taking Care of Our Cabin

3 Key Takeaways

Identify business partners who will support your efforts

Develop employee engagement strategy to support business objectives

Consider expanding advocacy efforts to employees

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