empowering communities empowering people

Empowering communities Empowering people

Mona Nicolici 16 Mai 2012

2 OMV Petrom Resourcefulness Strategy

Our approach

Growing Shared Value Fostering Innovation and Growth while considering societal needs

(M. Porter, 2011)

3 OMV Petrom Resourcefulness Strategy

Our translation of the concept

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Our strategic question in 2012

How do we GROW shared value in Romania?

Goals in our CSR Strategy

Realities

Obstacles and Opportunities

Way forward

5 OMV Petrom Resourcefulness Strategy

How do we

Goals: Invest in Romania’s future by changing communities’ livesROW

Shared value for our communities?

6 OMV Petrom Resourcefulness Strategy

To foster growth and change people’s lives by investing in strong, sustainable communities

Goals: Our ambition

7 OMV Petrom Resourcefulness Strategy

How do we foster community growth, while at the same time following our business goals?

8 OMV Petrom Resourcefulness Strategy

Goal: To Invest in Romania’s future by changing communities’ lives

Reality – National impact can only be achieved through local focus

OW

9 OMV Petrom Resourcefulness Strategy

Goal: To Invest in Romania’s future by changing communities’ lives

Reality – National impact must be achieved through local focus

Obstacles: How can we choose the communities we are targeting?

W

10 OMV Petrom Resourcefulness Strategy

10 assetsOver 350 communities

One third of Romania!

Obstacles – Whom are we talking to?

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Obstacles – Heterogeneous demographics

12 OMV Petrom Resourcefulness Strategy

How do we

Goal: To Invest in Romania’s future by changing communities’ lives

Reality – National impact must be achieved through local focus

Options: Create “action teams” and identify hot spots for each community

W

Shared value for our communities?

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Our solution

Cultivate responsible business behavior

Options – Action Teams to Identify Hot spots

Community development

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Step 1 – Cultivate Responsible Business Behaviour

Options – Action Teams to Identify Hot spots

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Step 2 – From needs to action: Community Development

Options – Action Teams to Identify Hot spots

16 OMV Petrom Resourcefulness Strategy

Community development plan

Options – Action Teams to Identify Hot spots

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Goal: To become Romania’s partner in creating sustainable value

Reality – Sustainable business means addressing primarily those communities where you conduct business

Obstacles and Options: Addressing 350+ communities through local action teams

Way forward – how do we continue to support Romania’s communities?

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“We can't solve problems by

using the same kind of thinking we used when we created them

Way Forward – Where to?

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Resourcefulness:empower communities and individuals to foster positive change

Way Forward

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Thank you.