[en] orange - social media dashboard - july 2012
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july2012
Orange Group
Social Media
some rights reserved - cc 2012 orange.com
some rights reserved - cc 2012 orange.com
Social Media &
OtherDominican RepublicUSA
Spain
Poland
France
UK43%
33%
8%
3%3%
2% 8%
France
Other countries
Poland
UKTunisia
Romania
25,4%
9,3%
8,9%
43,8%
7,6%5,1%
likers and followersOrange Group top accounts
Orange Worldwide likers
Orange TunisiaLikers : 484 195Followers : 20 653
Orange PolskaLikers : 889 070Followers : 601
Orange JordanLikers : 209 602Followers : 3 540
Orange FranceLikers : 495 616
Orange Worldwide followers
5 0 2 76 2 5 7 3 86 3 0
source: socialbakers july 2012
Orange Corporate page: 235 328 likers
Orange Corporate - Facebook
@orange: 16 665 followers
Orange network breakdown : 396 likes, 215 comments46 shares
Orange Corporate - Twitter
Orange Corporate - top engaging posts
july 2012
july 2012
july 2012
UK +7%
vs june 12
Poland+33%
vs june 12
source: Twitter
source: socialbakers
Orange CorporateLikers : 235 328Followers : 16 665
Orange DominicanaLikers : 249 619Followers : 59 268
source: socialbakers
Orange RomaniaLikers : 186 772
Orange France network breakdown : 34 tweets from @orange retweeted 600 times
UEFA 2012 pictures : 423 likes, 31 comments, 21 shares&
some rights reserved - cc 2012 orange.com
Social Media &
531
488
Orange event with TweetreachTour de France event
total people reached* with the search «#TDF12 and Orange» : 1 144 904for a total of 795 tweeterers**
split of tweet type over 1 month
regular tweets
@replies
retweets
59%36%
5%
top 5 twitterers over 795(based on the total number of impressions ***)
@marilor
@foursquare
@orangesportfr
@Cath_woman
@orange 1 335 702 impressions
1 152 813 impressions
444 748 impressions
347 874 impressions
790 268 impressions
23
1
3
2
blog live orangevisits and popular articles
Twitter Orange account followers evolution
Tour de France 2012#TDF12
source: Google Analytics
visits/day
les jeux concours du Tour de France #TDF12
les twittos de l’île de La Reunion font leur aperitweet #ocn974
july 2012
132 articles 812July
16th
visits
Twitter international telco level of engagement
july 2012source: Tweet level by Edelman source: Twitter counter
UK O2118 381 followers#1
FRA @Orange16 665 followers#3
FRA SFR_Groupe8 453 followers#4
UK Vodafone_Group11 671 followers#5
USA ATT141 217 followers#2
77,6
56,4
46,9
83,8
5000
10000
15000
20000
31-Jul20-Jul10-Jul30-Jun20-Jun10-Jun31-May20-May10-May1-May
20 june12 328
followers20 may9 422
followers
31 july16 674
followers
july 2012
654 tweets 5 comts51 shares
source: Twitter counter july 2012
10 illustrations et infographies du Tour de France #TDF12
3 gplus
90,2
46 shares
in
0
300
600
900
1200
31-Jul20-Jul10-Jul1-Jul
@orange+87%
vs may 12
some rights reserved - cc 2012 orange.com
Social Media glossary
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Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...*reach is the total number of unique Twitter users
who received tweets
***each receipt of a tweet is called an impression**a tweeterer is a Twitter user
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