engage! creating a meaningful security awareness program

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Powerpoint Templates

Engage! Creating a Meaningful Security Awareness Program

Ben Woelk Rochester Institute of Technology

Cherry Delaney Purdue University

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Introductions

Speakers

Seminar Participants

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Seminar OverviewA. Planning

B. Integrating Formalized Training

C.Implementation Workshop

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Marketing communications are foundational to increasing your department’s reach and energizing your fan base.

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COMMUNICATIONS PLANNING

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Why plan?

• Systematic approach

• Repeatable

• Set and achieve goals

• Be proactive

• Be strategy driven, not event driven

• Strategic plan drives marketing/communications plan

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Components of a Plan

• Audience analysis

• Key messages

• Communications channels

• Calendar of promotions

• Develop relationships

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Audience Analysis

Who are your audiences? How do they communicate now?

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Key Messages

• What you’ll communicate– Value proposition– Vectors of differentiation

• Why should they care about your community?

• How you’ll communicate Use credible sources Keep your messages

short and simple

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Communications Channels

• What’s the best vehicle?

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When to Deliver the Message

Timing is important Leverage opportunities Reuse content Calendar of promotions

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Key Relationships

• Build relationships

• Establish partnerships

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Implement the Plan

• Get feedback

• Follow calendar of communications, but don’t miss opportunities.

• Develop processes

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Evaluate and Make Mid-Course Corrections

• You will make mistakes

• Don’t be afraid to make a change

• Did it make a difference?• Ways to evaluate

– Surveys– Analytics

From austinevan

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Integrating Social Media:

Which channels and for what purposes FacebookGoogle+TwitterBlogs

Social media plugins??

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Integrating Social Media

Administrative requirements for using social media

–Policies?»Branding?

–Automation–Dashboards

»HootSuite»Tweetdeck

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Facebook

• Characteristics– Timeline– Need admin– How to get followers

• Decisions– Page or Group?

• Examples

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Twitter

• Characteristics

• Decisions

• Examples

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Blog

• Characteristics

• Decisions

• Examples

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Google+

• Characteristics

• Decisions

• Examples

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Other options

• FourSquare

• Pintrest?

• Email

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Managing Social Media

• Dashboards– Tweetdeck– HootSuite– “Auto-tweets”

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INTEGRATING FORMALIZED TRAINING

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Integrating Formalized Training

• Analysis: Is the performance problem a training problem?

• How will implementing training positively impact a business need or goal?

• What must the learners be able to do in order to ensure the required change in performance?

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Basic Design Principles

http://www.nwlink.com/~donclark/hrd/learning_environment_framework.html

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Assessment

• Determine where is the gap in knowledge• What is the goal of the training

– Who is the audience– What needs to be taught/learned– Who needs to be at the table discussing the training

– Important to schedule the training time for employees

– Audience analysis – what are the preferred learning styles of the students

– How will instruction occur? Instructor led- where/when? Online tutorials – where will you host/manage/record?

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Course Objectives

• What key things need to be taught?• Will there be pre-instructional activities? What are

they?• How many sessions will you need to present the

material? How will you chunk the material?• When will the training occur – daytime, nighttime,

on their “own” time?

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Design Instruction

• Instructor led• Tutorial – online style• Distance learning – combination of the above

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Instructional Material Development• If instructor led training – will you use PowerPoint, media, duct

tape, computer cards?• If online? what tools to use - Captivate, InDesign, PowerPoint,

YouTube?• Text materials - what is most important- make it concise, easy

to read, clear to understand - think about how easy updating it will be, who will own the materials?

• Will you need to use a subject matter expert to define content and evaluate structure of learning?

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Development

• What activities will best bring about the required performance?– How do you engage the students?– What will transfer the learning best to the students in

the most efficient manner?

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Implementation• It is best to pilot the training to make sure it flows,

is clear and tested for effectiveness. See what works, what doesn’t. Make changes and test again.

• Schedule the implementation with key stake holders – good training, bad timing, not so effective

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Evaluation• How will you evaluate the success of the

training?• How do you test the transfer of knowledge as a

result of training? • Test students or make them perform specific

actions?

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Five Main Purposes of Evaluation1. Feedback- linking learning outcomes to objectives – providing quality

control

2. Control – consider organizational culture and most effective means to transfer information

3. Research – determine relationship between training and transfer of training to the job

4. Intervention- the results of the evaluation influence the context in which it is occurring

5. Power Games – manipulating evaluative data for organizational politics.

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Managing the Training

• Who updates it, schedules it, registers folks or makes sure they completed training if online?

• Do you have an Learning Management System? How will you integrate your training into it?

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Integrating Video

•Topics – event driven, seasonally driven•Costs - $3000 - $4000 for professional product•Resources needed – iPhone has video, video cameras widely owned

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Integrating Video continued

• Branding – keep the professional image of the university/department

• Timeline – plan in advance

• Creative control – micro manage or give creative license to artists

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Educause Video/Poster Winners

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Educause Video/Poster Winners

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Educause Video/Poster Winners

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Educause video winners

http://www.youtube.com/watch?v=XrIPZi4fnRc&list=PLCD6AD23B84CAC75A&index=1&feature=plpp_video

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http://security.rit.edu/dsd/awareness.html

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http://www.purdue.edu/securepurdue/

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http://www.baylor.edu/its/index.php?id=39967

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https://wiki.internet2.edu/confluence/display/itsg2/Cybersecurity+Awareness+Resource+Libraryhttps://wiki.internet2.edu/confluence/display/itsg2/Security+Awareness+Quick+Start+Guidehttps://wiki.internet2.edu/confluence/display/itsg2/Security+Awareness+Detailed+Instruction+Manualhttp://www.educause.edu/SecurityVideoContest

Resources

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Resources continued

• https://wiki.internet2.edu/confluence/display/itsg2/Model+IT+Security+Training+Materials

• https://wiki.internet2.edu/confluence/display/itsg2/Organizing+Your+Campus+IT+Security+Website