engage me with your brand: the millennial marketing mindset

MOST VALUABLE ALCOHOL BRAND THE WORLD.

13.1 B 13.8 B

19.7 B 21.7 B

26.6 B

AND ONE OF CANADA’S LEADING BRANDS.

1.4 Billion

1 Billion

Because'there’s'so'much'noise,''they’ve'learned'to'tune'us'out.'

''''

7 BILLION

3 BILLION

7 MILLION

48%44%

43%41% 41%

ACTIVE VS.

PASSIVE

Dana White Call

MARC

Arriany: Airport Pick-up

FIGHTER EXPERIENCES

Arriany: Airport Pick-up

Contract Signing

UFC

Dana White:

Contract + Belt

Open Work Outs

ABI Fighters:

Open Workouts

BUD LIGHT

Ultimate Selfie

Ultimate Selfie

Ultimate Selfie

Chuck Liddel:

Hot Head

Chuck Liddel:

Hot Head

Chuck Liddel:

Hot Head

Anthony Pettis: Show

Time Kick

Anthony Pettis: Show

Time Kick

Anthony Pettis: Show

Time Kick

Weight-ins

Weight-ins

Weight-ins

Conor McGregor: Suit & Sing

Conor McGregor: Suit & Sing

Conor McGregor: Suit & Sing

Bruce Buffer: Night

Out

Bruce Buffer: Night

OutBruce Buffer: Night

Out

UFC Minute

FIGHT NIGHT

Ring Side

Marc

ABI Fighter

Fighter Apparel

Fight Night Video

Fight Night Video

Fight Sponsorship

Event Annoncement

Fight Clock

Fighter Comparison

Microphone Branding

On-Air Mentions

Round Cards

Jumbotron Commercial

On-Air Tweets

Fight Night Video

Dana White

Erik Perez

Fabricio Werdum

Cain Velazquex

Conor McGregor

Ronda Rousey

Anthony Pettis

Fighter Apparel

Jabouin

Almeida

Bisping

Dollaway

Johnson

Dillashaw

Complex Editorial

TV

TSN Branded Content

Hero Video/Mini Content

GLOBAL IMPRESSIONS84MM CANADIAN

IMPRESSIONS8.1MM

31

32TRENDING LIKE THE CHAMP I

TOMMY WAS THE #1 VISITED FIGHTER PROFILE BY 37% MAJORITY OF TRAFFIC DRIVEN FROM SEARCHING ON GOOGLE

DOMINATED THE RIGHT CHANNELS

36

MICROPHONE BRANDING

CLOCK SPONSORSHIP

RINGCARD MESSAGING

BANNERS

TRENDING LIKE THE CHAMP I

SHIRTSOCTAGONBUMPERS

WITH ABSOLUTE INTEGRATION

BUD LIGHT LIVING LINE MAY 5, 2015

BUD LIGHT LIVING LINE MAY 5, 2015

ABSOLUTE INTEGRATION

BUD LIGHT LIVING LINE MAY 5, 2015

BUD LIGHT LIVING LINE MAY 5, 2015

OUR BRAND

ABSOLUTE INTEGRATION

BUD LIGHT LIVING LINE MAY 5, 2015

BUD LIGHT LIVING LINE MAY 5, 2015

OUR PARTNERSHIP WITH UFC

OUR BRAND

ABSOLUTE INTEGRATION

BUD LIGHT LIVING LINE MAY 5, 2015

BUD LIGHT LIVING LINE MAY 5, 2015

OUR PARTNERSHIP WITH UFC

OUR CONSUMER

OUR BRAND

ABSOLUTE INTEGRATION

ACTIVE CONTENT EXPERIENCES DIGITAL INTEGRATIONINFLUENCERS DISRUPTIVE VENUE SIGNAGE

PASSIVESIGNAGEDIGITAL BANNERSLOGO PLACEMENTIMPRESSIONS SPONSORED EVENTSONE-DIMENSIONAL