engaging consumers with technology

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Engaging Consumers withTechnology

UCB GHLF Mary Cain, MPHApril 18, 2012

Agenda Technologies for engagement

Social media and networks Filtering tools Admin tools

Patient > Consumer > Citizen Mapping exercise

Nano Taboada flickr

Social

In 2010, 89 million US adults

35%tapped social media for health-related purposes

digitalpotato

http://www.flickr.com/photos/maikkeizer/5644061864/

One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more thanyou can cope with.

Marshall McLuhan 1967

Garry Knight, flickr

http://www.flickr.com/photos/mynameisharsha/2897157267/in/photostream/

Patient• Passive, being

cared for• Seeking

information but mostly meaning and emotional support

Consumer• Actively making

decisions• Trying to

understand options and wants consultation

• Needs help with filtering

Citizen• Wants a dialog • Seeking to co-

create value and disrupt the status quo

Social Media and Networks

Patients, consumers and citizens

Pervasive

Good for group conversation and public

display

Infect a community with norms and values

Use social media and community leaders to

influence your community

Filtering Tools

Primarily consumers

Cut through the noise to find what works for each

individual

Shared decision-making

Make the options and benefits clear

Provide filtering tools that nudge the population to

the best solution

Administrative Tools

Patients and consumers

Reduce hassle, increase convenience

Create better customer experience

Automate administrative tasks to create the

experience consumers get from other services

MAPPING EXERCISE

Time Tasks

2 min Identify scribe and reporter

7 min Review and enhance scenario. What resources are available to you?

10 min What are the two messages you are communicating to your target audience?

10 min What’s your technology adoption strategy?

3 min Report out

DISCUSSION

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