engaging employees in online communities

Fujitsu’s Experience

Graeme Mackay Head of Knowledge Management

Fujitsu UK & Ireland

Corporate Digital

Communities

Context

2

> 30 main service locations

UK & Ireland Region

Key business is delivery of IT Services ‘People intensive ‘ business - dependent on

highly skilled people Fast changing & evolving market

Revenue: £1.8bn

~11,500 employees

Mixed experience of traditional f2f communities

Last 12 months been pushing online communities - enabled by internal social platform

Purpose of Communities

3

People-centric

Improve CollaborationConnect People & Content

Find & Develop Expertise Give People a place to Meet & Share

Enhance Communication & Engagement

Enable Learning & Re-Use

Adoption Patterns

4

Global Corporate Challenge

Learning & Development Lean

‘Good cause’ communities flourish quickly & easily…

Children in Need Charity & Community initiatives

Existing / natural communities follow soon after…

Learning & Benefits

Online communities have low barriers to entry and exit

Success is by no means guaranteed Key dependency - good facilitator(s) Community members must be

engaged on a shared topic Must focus on clear benefits for

members Existing or natural communities are

early adopters But not always!

Not always easy to predict where successful communities will come from

Close down communities that don’t work

Where they work they provide real value to members

Lots of examples of unique interactions Seeing new models of communication

emerging Increased engagement from more

employees In some cases seeing a real sense of

excitement & enthusiasm Seeing early signs of changes to

working practices and behaviours

But there’s a long way to go…

5

6 FUJITSU EYES ONLY