engaging people engaging content

David TokheimSVP, Media Solutions

ENGAGING PEOPLEENGAGING CONTENT

SAYMEDIA.COM / ENGAGING PEOPLE

Digital media has changed how we create, discoverand consume content.

SAYMEDIA.COM / ENGAGING PEOPLE

SAYMEDIA.COM / ENGAGING PEOPLE

140MVISITORSLAST MONTHVISITED BLOGS

SAYMEDIA.COM / ENGAGING PEOPLE

10 PERCENTOF DIGITAL TRAFFIC WAS FROM

MOBILEDEVICES

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ONE IN FIVEMINUTES ONLINE IN 2011 WERE ON SOCIAL NETWORKS

SAYMEDIA.COM / ENGAGING PEOPLE

What about the other 4 minutes?

SAYMEDIA.COM / ENGAGING PEOPLE

1.4B MINUTES

DIGESTING

FOODCONTENT

377M MINUTES

SPENT AT

HOME

3 BILLIONMINUTES GEEKING

TECH

633M MINUTES

GETTING IN

STYLE

SAYMEDIA.COM / ENGAGING PEOPLE

...and discoverycontinues to evolve.

SAYMEDIA.COM / ENGAGING PEOPLE

SOCIALSEARCH

CONTENT PROPERTIES

VIRTUOUS CYCLEINTENT, DISCOVERY AND CONSUMPTION

SAYMEDIA.COM / ENGAGING PEOPLE

Finding a way to engage people with content has never been

more important for publishers and brands.

SAYMEDIA.COM / ENGAGING PEOPLE

Embrace Obsession

Have a Strong Point of View

Make it Real

Make it Personal

FOUR WAYS CONTENT CAN ENGAGE PEOPLE

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EMBRACEOBSESSION

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BANANAREPUBLIC

IS EMBRACINGAN OBSESSION

SAYMEDIA.COM / ENGAGING PEOPLE

HAVE A STRONGPOINT OF VIEW

SAYMEDIA.COM / ENGAGING PEOPLE

TOMSHAS A STRONGPOV

SAYMEDIA.COM / ENGAGING PEOPLE

MAKE IT REAL

SAYMEDIA.COM / ENGAGING PEOPLE

CHRYSLERWAS MAKING IT

REAL

SAYMEDIA.COM / ENGAGING PEOPLE

MAKE ITPERSONAL

SAYMEDIA.COM / ENGAGING PEOPLE

ALLSTATE IS MAKING IT PERSONAL

SAYMEDIA.COM / ENGAGING PEOPLE

Embrace Obsession

Have a Strong Point of View

Make it Real

Make it Personal

IN SUMMARY

SAYMEDIA.COM / ENGAGING PEOPLE

More Mad Men?

SAYMEDIA.COM / ENGAGING PEOPLE

SAYMEDIA.COM / ENGAGING PEOPLE

SAYMEDIA.COM / ENGAGING PEOPLE

Questions?