engaging people using green jujitsu
Post on 24-Feb-2016
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Engaging Peopleusing Green Jujitsu
Gareth KaneTerra Infirma Ltd0191 265 7899@GarethKane
gareth@terrainfirma.co.ukwww.terrainfirma.co.uk
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Switch It Off
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Green Jujitsu
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Some of my clients Newspaper Group
Short term/high impact thinking Highly competitive
Engineering Group Innovation highly prized
Safety critical manufacturer Follow the instructions (or die!)
Waste management Long term thinking >20 year contracts
National Research Institute Show us the data!
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People Hardware
Doing the right thing
Doing things right
Reduced Waste to Landfill
ApplicationBehaviour
TechnologyProcedures
Example: Engineering Client
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1. Keeping the rider happy
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What: Use of Language
Green Language Green Save the world Climate change CSR Responsibility Doing the right thing
Jujitsu Language Cost pressures Risk Future proofing Legislation Brand protection Competitive advantage Market demands Efficiency
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How: Storytelling
Age-old tradition Media use human
interest stories because they work
Brings it down to a level we all can understand
“People like us”
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Where is the message?
“We’ve got these stickers on the machines telling us to switch them off. But there’s nothing in the standard operating procedures about it. It is hammered into us from day one to follow the SOPs, so, if we’re not sure, we ignore the stickers. If you want it to happen, it should be in the SOPs.”
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2. Inspiring the elephant
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Show, don’t tell
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The power of questions?
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Ask for help
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Make them part of the solution
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Running with the herd
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Fun & games
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3. Make the path easy to follow
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Remove barriers to ‘good’…
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…add resistance to ‘bad’
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Authority & Responsibility
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Conclusions
Stop shouting, start thinking
Work to strengths, rather than correcting weaknesses
The rider/elephant/path model: What information will you
provide – and in what format?
How will you engage emotionally with people?
How can you tweak the environment or systems to foster good behaviour?
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