engaging top experts with video - from the online marketing summit

How to Engage Top Experts With Video

Jeff OgdenCreator and Host

Marketing Made Simple TV

@fearlesscomp

Today You Will Learn

• How to create entertaining and educational videos which attract top experts in your industry.

• How to get the attention of those top experts.• Why you need three objectives.

@fearlesscomp

Jeff Ogden is the Creator and Host of the popular TV on the Web show, Marketing

Made Simple TV. He’s also known as

The Fearless Competitor.

Prior to Marketing Made Simple TV,

Jeff was host of Mad Marketing TV,

sponsored by Act-On Software.

About Me

@fearlesscomp

Personal Keys• Be utterly fearless!• Learn all the time.• Brainstorm ways to improve.• Find mentors and use them.• No wine before its time.

@fearlesscomp

Why must you be fearless?

What if you were asked to do something you’ve never done?

What if it requires a lot of risk and exposure?

What would you say?

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I said “Yes!”

@fearlesscomp

Learn from the past

Mad Marketing TV was a show created by Act-On Software and hosted by Jeff Ogden

No Calls to Action. Only ran at YouTube and the Act-On blog.

Jeff booked the guests and did the interviews.

“Hired Gun”

@fearlesscomp

Moving from V1 to V2 – key goals

1. Syndication to top sites

2. Calls to Action

3. Highly entertaining and famous guests

@fearlesscomp

Interview the very best

Move The Needle

Move The Needle

Move the needle by sitting down with pen and paper.

Identify the top 5 experts you’d like to meet.

Then find their contact information.

Think of how you might help THEM

Reach out

Who are Your Top Experts?

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1. Have the courage to be fearless2. Commit to continuous improvement3. Set critical thinking time4. Always be helping5. What are your three values/objectives?

Key Takeaways

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It premieres every Thursday at noon ET/9am PT

Syndicates 2 weeks later.

www.marketingmadesimple.tv is the main show site

Where Can You Find Marketing Made Simple TV?

www.marketingmadesimple.tv  

Thank You!

Learn more at

@fearlesscomp