enhancing cdc ’ s colorectal cancer control program

Enhancing CDC’s Colorectal Cancer Control

Program

Small media

Client reminders

Reducing structural barriers

Challenge

Effective promotion

Diverse audiences

Limited resources

Solution

Easy

High quality

Customizable

New Mexico

Iowa

Montana

New Hampshire

PennsylvaniaMichigan

6 346 397

MIYO users and orders, Mar.-Oct. 2011

170

21519,52

1

Dissemination lessons

Allow experimentation(2,258 created vs. 215 ordered)

Field agents critical(119 contacts with 69 users)

Dissemination lessons

Customer orientation(73 user-requested images)

Track usage trends(favorites, themes)

7

Dissemination Pull

“I’d love to have MIYO for breast cancer” - Linda Gregory, Colorado

“All states need access, not just the funded ones”

- Patti Moran, Idaho

“We’re telling all our contacts to use MIYO”

- Angela McFall, Michigan

Organic dissemination in MT practice networks

Vision

Every state, local and community health agency has free

access to MIYO via CDC and uses it to create effective,population specific health information for all Americans.