enhancing export competitiveness through effecient packaging presented by mrs l é mia thabet...
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Enhancing Export competitiveness through effecient Packaging
Presented by Mrs Lémia THABET
GENERAL DIRECTOR
Arab Quality and Food Safety Conference Lebanon, June 15-16, 2006
Tunisian Packaging Technical Centre, PACKTEC
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I- The underlying forces that influence I- The underlying forces that influence
export packagingexport packaging
II- Tunisian experience in the Packaging field II- Tunisian experience in the Packaging field
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“ “ The The essential role of packagingessential role of packaging is to achieve the delivery of a is to achieve the delivery of a product from its production stage to its final destination in a product from its production stage to its final destination in a
manner which safeguards it and helps maintain manner which safeguards it and helps maintain
its original quality”its original quality”
No interactionNo interaction between the product and the materials used
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The vital role of Packaging is ensuring
export competitiveness sustainability
The exporter doesn’t sell the product to the consumer
The packaging have to do it for him
Because :
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But today, Packaging is facing new challenges
High performance with minimum cost Combining environmental protection and economic growthThe effect to increase sales of name brands will be the biggest driver of packaging innovation
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Quality and Safety
Traceability and labeling
Research & Development
Environment
Distribution
Design & Marketing
Some of the underlying forces that influence Some of the underlying forces that influence export packagingexport packaging
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Next to the product , Packaging is the only last chance to impress the final consumer and motivate him for a repeat purchase
Design & Marketing
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Design & Marketing
1/ Packaging is the last interface to consumers and can drive purchase decisions.
2/ Design packaging has become part of companies overall strategic process.
3/ Packaging innovation can happen at many different levels in the organisation.
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Design & Marketing
Packaging Innovation is :
Translating consumer insight into packaging design.
Creating new delivery : design, color, material, shape, size..
Creating new conception or use habits
Adapting to life style or create new ones
Meeting consumer needs in non-traditional ways
Delivering the product differently.
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Design & Marketing CONSUMERS want …
Small serving sizes,
Packages that are easy to open ….and easy to re-close
Real value-added features
Packages that appeal to the hand and the eye
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Design & Marketing
Better on-shelf communication
Respect of the negotiated shelf facing
Packaging source reduction & good product visibility
Improved availability – less out of stock
RETAILERS want …
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Design & Marketing
1. Flexibility and safety in use
2. Simple and intuitive use
Packaging Innovation can integrate different levels
3. Perceptible information
4. Low physical efforts
5. Size and space for approach and use
6. Easy to understand
7. Easy to open and easy to take out the contents
8. Easy to hold
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Trends driving Packaging DevelopmentTrends driving Packaging Development
Quality and Safety
Successful and sustainable access to International market implies complying with the International regulations (FDA, EU, BgVV…)
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Quality and Safety
Significant development of the International LegislationSignificant development of the International Legislation
In the last few years, drastic development of the Legislation concerning food and packaging :
Food: General hygiene practices, HACCP (Hazard Analysis Critical Control Point), Requirements on traceability and labeling,
Food packaging materials: Traceability, Migration limits and food contact,
Packaging, from transportation to retail packaging: Environmental requirements
Product safety: Code of good practice, Withdrawal from the market where dangerousness
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Quality and Safety
Materials and articles, which are not yet in contact with food when placed on the market, shall be accompanied by :
I. The words “For food contact”, or
II. A specific indication as to their use, such as coffee, machine, wine bottle, soup spoon
III. The UE fork and glass symbol
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Quality and Safety
Toxicity / Packaging : Concept of functional barrierToxicity / Packaging : Concept of functional barrier
Interactions between foodstuffs and their packaging materials are of the following types :
1) Migration or transfer of constituents of the package into foodstaff
2) Permeation of gases, water, vapor and volatile organic compounds through the package and into or out of the food staff
3) Transfer of constituents of the food into the packaging material.
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Quality and Safety
Potential sources of risk Potential sources of risk
The health of the consumer can thus be threatened in four ways :
Food deterioration due to interaction with the package
Food is contaminated by micro-organisms and degrades due to ingress of foreign matter, whether solid, liquid or gaseous through the package.
Food deterioration because of insufficient protection from gas and water vapour, temperature changes or physical stresses.
Deterioration of a foodstuff from within due to enzymatic / metabolic action in the food itself.
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Quality and Safety
Packaging & HACCP Packaging & HACCP
- The EU legislative environment is evolving very fast. Following Directive 93/43/EEC related to the hygiene of foodstuffs and food law, packaging is concerned by two types of regulation : (1) materials and (2) articles in contact with foodstuffs.
- More and more processors are asking for third party certification of the Good Manufacturing Practices related to the physical and bacterial dangers, usually called good hygiene practice according to several standards (ISO 22000, BRC/IoP....)
- Concerns packaging manufacture and use as well the filling and close part particularly
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Traceability and labeling
Global Context Global Context
Traceability : what does it mean for the producer ?
Follow products through warehouse & distribution
Consumer confidence
Reliable traceability systems in place (ability to recall in a timely manner)
Compliance with Regulations
- EU Food law Regulation 2002/178 EC (article 18)
- EU Regulation for Food Contact Materials 2004/1935 EC (article 17)
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Traceability and labeling
Definition Definition
Traceability : The ability to trace and follow a material or article through all stages of manufacture, processing and distribution;
“The traceability of materials and articles intended to come into contact with food should be ensured at all stages in order to facilitate control, the recall of defective products, consumer information and the attribution of responsibility”. “Business operators should at least be able to identify the businesses from which, and to which, the materials and articles are supplied”.
Regulation 2004/1935/EC
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Traceability and labeling Summary on Traceability
The origin of food and ingredients must be fully documented at all stages (from production to distribution).
All operators to keep records from whom products have been received and to whom they have been supplied :”one step back – one step forward approach”
Foodstuffs entering the EU from third countries have to be traceable. Importer must be able to specify from whom the product was exported
in the third country. Prior to any export, these foodstuffs have to adhere the EU rules of the General Food Law.
Traceability
Import
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Traceability and labeling Summary on Traceability
Mandatory - Name, address of supplier, nature of products- Name, address of customer, nature of products- Date of transaction / delivery
Information to be kept
Optional but highly recommended - Volume or quality- Batch number- Supplementary product detail, e.g. variety of produce
Impact of traceability regulation on packaging
The quick withdrawal of product in case of contaminated packaging.
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Traceability and labeling Traceability
Coding is necessaryCoding is necessary
Printed Bar Code System
Widespread adoption and acceptanceStrong economic benefit to supply chainVery accurate readRequires line of sight for scanningLabel space issuesLimited encoding capacityNo read/write capability
- To keep track of your products
- To be in compliance with legal regulations
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Traceability and labeling Traceability
Recent Developments:
New flexible RFID controller
Bendable to Radius of 10mm
Target thickness 0.1mm (currently 0.8mm)
Passive controller – Draws power from the reading scanner
RFID Promises:Greater availability of products
Better management of costs and prices
Increased product safety
Enhanced product security
Better shopping experiences.
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Traceability and labeling Labeling
One of the main dedicated function of packaging is the presentation of all relevant information to the consumer and the end user, through the use of appropriate marking, coding or labeling.
Information provided on printed texts or labels in the language of the relevant country, symbols, or internationally recognized coding.
For the most part the purpose is to provide information about the product and its suitable treatment. Relevant areas to cover include
identification, storage, shelf time, handling, directions for use, and so on.
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Distribution
Packaging is a key element in the storage, transport, and distribution cycle of products
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Distribution Cycle related to STORAGE, TRANSPORT and DISTRIBUTION
of Products
Packaging
Transport
Processing
Distribution
Consumtion
Agriculture
Wastetreatment
Waste
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SOMETIMES IN MANUFACTURING ONLY THE ENVIRONMENT IN
WHICH PRODUCTS ARE GOING TO BE IS CONSIDERED
NOT CORRECT !!! ...this environment is gentle when
compared to the STORAGE,
TRANSPORT and DISTRIBUTION
ENVIRONMENT
Distribution
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Distribution
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GENERALLY...
PACKAGING IMPROVEMENT DECREASES DAMAGE
However... there is an OPTIMUM BALANCE
packaging costs <<<->>> damage losses
To find the minimum system cost, the total distribution
cost, including packaging cost and damage cost, must be
established.
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Distribution
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TOTAL PACKAGING
COST ==
MATERIAL COST
++
DAMAGE SUFFERED BY
PRODUCT
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Distribution
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as a summary...
MAIN STEPS TO TAKE INTO ACCOUNT WHEN DESIGNING A
PACKAGING SYSTEM FOR PRODUCTS :
1. Product/ system evaluation
2. Distribution Environment analysis
3. Legislation & standards (related to product and package)
4. Structural design of packaging system
5. Testing/ retesting (if needed) of prototypes.
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Distribution
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Labeling on Transport Package
Product (name or trade mark, and origin)Packer and /or distributor (identification)Destination (name and address)Commercial specifications (references, special coding)
The packaging is providing transporters with useful information to ensure that the product is transported in a safe way.
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Distribution
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Labeling on Transport Package Labeling on Transport Package
Example of pallet code
SSCC encoded in a UCC/EAN-128 (Pallet)
( 00) 0 0614141 123456789 0
SSCC 0 0614141 123456789 0
SHIP TO POST 45458B/L 853930PRO 2895769860
GRAND SUPPLIERRUE ROYALE 921000 BRUSSELSBELGIUM
GREAT VALUE MKTS.8163 NEW CAJUN RD.DAYTON, OHIO 45458USA
FROM TO
( 421) 45458
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Environment
Packaging is wanted and needed ….however, waste is a major
problem…..
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Environment Managing packaging waste Managing packaging waste
Packaging shall be manufactured with minimum packaging volume and weight
Essential Requirements
Designed, produced and commercialized in such a way as to permit its reuse or recovery, including recycling, and to minimize
its impact on the environment.
The presence of noxious and other hazardous substances and materials as constituents of the packaging material or of any of the packaging components is minimized with regard to their presence in emissions.
Packaging must be recoverable in the form of material recycling,
energy recovery or composting.
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Environment Eco-design Eco-design
Innovative design brings win/win for culinary product;
• Glass to PET = 89% weight saving
• 41% capacity increase
• 15% cost decrease (material)
• Improved functionality
Example
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Research & Development
Brand managers are looking for packaging innovation that will help to boost sales, give more on shelf differentiation and add a twist to new product promotion.
Being the face of the product, packaging should be regarded as part of the total concept during the development of new products.
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Research & Development Recent emerging trends
Development of new materials ( environmental friendly packaging)
Improvement of the printing techniques and processing
High barrier properties and better sealing properties for improved shelf life products
Nanomaterials with high barrier properties
Biodegradable materials
Oxygen scavenger
Active and intelligent packaging
Antimicrobial films
Development of RFID solutions.
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Research & Development Recent emerging trends
Convenient packaging
Easy opening
Easy handling
Clear information
Microwaveable materials for steam cooking
The re-use of recycled material
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Research & Development
New Generation Materials will have an important positive effect on food product export
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Research & Development New Generation Materials New Generation Materials
Intelligent packaging
According to Regulation 2004/1935/EC “Intelligent food contact materials band articles” means materials and articles which monitor the condition of packaged food or the environment surrounding the food.
Examples of intelligent packaging / labeling application
Maximum temperature Indicators
Time temperature Integrators (TTI)
Radio frequency identification (RFID)
Bar Codes and Beyond
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Research & Development New Generation Materials New Generation Materials
Intelligent packaging
A simple example of intelligent material is also a tamper evident adhesive
tape or label
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Research & Development New Generation Materials New Generation Materials
Active packaging
More and more functions are integrated in packages to have :-An extended shelf life combined with less loss of product quality- A better quality after filling and during the whole life cycle of the product.
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Tunisian Packaging companies are making huge effort to integrate new developments and to improve the quality of their products, especially within the Industrial Upgrading Programme.
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Tunisian experience in the Packaging field Tunisian experience in the Packaging field
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PACKAGING INDUSTRY IN TUNISIAPACKAGING INDUSTRY IN TUNISIA
In Tunisia, about 170 firms are operating in the packaging field, most of them being of a medium and small size, and privately owned.
The sector employs about 10 000 people.
For year 2005 the total production reached 450 000 T.
About 50% of the packaging production is dedicated to the food sectorIts turnover is estimated at 650M$.
About fifty companies are certified ISO 9001 – 2000
About 125 companies participate to the Industrial Upgrading Programme
PACKTEC
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THE INDUSTRIAL UPGRADING PROGRAMMETHE INDUSTRIAL UPGRADING PROGRAMME
The Industrial Upgrading Programme (IUP) was launched towards the end of nineteen ninety six (1996), and has two components:
Upgrading the production units so that they can improve their competitiveness in terms of cost, quality, innovation, and respect of delivery schedules, keeping up with technological developments, and meeting market requirements;
Upgrading the environment in which units operate, including the infrastructure and the legal, administrative, and financial systems. In this respect, various measures have been undertaken, such as creating industrial parks, reducing the cost and improving the quality of transport, renewing and expanding telecommunication networks, etc.
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PACKAGING UPGRADING INVESTMENTSPACKAGING UPGRADING INVESTMENTS
The Percentage of the Packaging sector investments accounts for 10% of the total amount of the industrial upgranding investments.
PACKTEC
Branches Nb of companies
Material Investment $
Inon-material investment $
Investment $
Tissues 5 30 700 2100 33000
Wood 2 4 000 900 4 800
printing 42 39 400 3400 41 400
Metal 7 13 400 1 000 14 400
Paper and Corrugated Board
22 60 000 6100 66 000
Plastics 47 54 000 6200 60 000
Total 125 202 000 19700 220 M$
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Since 1996, eight Technical Centres covering all the industrial fields were founded to assist companies in their effort to improve their competitiveness and to promote the Tunisian products to export through
adapted Technical services .
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The Tunisian Packaging Technical The Tunisian Packaging Technical CentreCentre
PACKTECPACKTEC
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The Tunisian Packaging Technical The Tunisian Packaging Technical CentreCentre
PACKTECPACKTEC
A supporting structure for the benefit of the packaging industry, founded in 1996, under the guardianship of the Ministry of Industry, Energy and SME.
A technical partner for the improvement of packaging industry competitiveness and also for the promotion of Tunisian products in particular for export.
PACKTEC
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MAIN OBJECTIVESMAIN OBJECTIVES
The main objective of the Centre is to contribute to the packaging industry development by :
Offering to industrialists adapted technical services
Improving the quality of their packaging and their productivity
Reinforcing the competing advantages of the Tunisian product
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PACKTEC ‘S TECHNICAL PACKTEC ‘S TECHNICAL SERVICESSERVICES
PACKTEC
PACKTEC studies every qualitative aspect of packaging :
Safety
Product conservation
Compatibility of product / packaging
Appropriateness of manufacturing and packing processes
Resistance to distribution stresses
Convenience of use and ergonomics
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PACKTEC ‘S TECHNICAL PACKTEC ‘S TECHNICAL SERVICESSERVICES
PACKTEC
Its services cover all packaging materials : plastics, metals, glass, wood, cardboard, corrugated board, as well as full and complete packaging and packaging accessories.
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OUR LABORATORIESOUR LABORATORIES
Packaging material Laboratory
PACKTEC
Tests performed provide an objective understanding of materials in conversion, on packaging lines and in use.
BENEFITSBENEFITS : :
- Potential savings through packaging minimasation
- Improved packaging design
- Optimum packaging performance
- Ability to demonstrate compliance with packaging regulations
- Better quality of packaging
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Packaging material Laboratory
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Paper & Board
Plastic Metal
Accredited in accordance with the ISO 17025 Standard by DAP and TUNAC
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OUR LABORATORIESOUR LABORATORIES
Food packaging Laboratory
PACKTEC
Tests Performed aimed to :
Check the compliance of packaging materials with legislative requirements for food contact,
Ensure the understanding of material composition, the source of contamination
Ensure the understanding of key properties for product shelf life.
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Food packaging Laboratory
PACKTEC
Identification / Quantification
Migration
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Quantitative analysis in materials
Barrier properties
Pack Integrity
National regulation
EU Regulation
International Regulation (American, japanese, German….)
Regulatory compliance
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Objective & Missions
To check the aptitude for the transport of complete and full packaging as well as the homologation of dangerous goods packaging.
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Logistic Laboratory
Transport packaging
- Analysis of behaviour of content in its mechanical and climatic environment
- Simulation of distribution circuit stresses.
- Determination of product fragility in order to optimize its packaging.
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OUR OUR MISSIONSMISSIONS
Good Hygiene Practices Assistance
Security Assistance
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Up grading Assistance
Quality Assistance
PACKTEC has developed different assistance projects
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OUR MISSIONSOUR MISSIONS
Standardization
PACKTEC organises technical work groups, with the participation of involved enterprises, for the elaborating of the packaging national standards in conformity with the international standards.
In collaboration with the national Institute of Standardisation (INNORPI), PACKTEC draws up packaging standards covering technology, size, capacity, marketing, environment, testing methods and performance requirement
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OUR MISSIONSOUR MISSIONS
Packaging Design
PACKTEC assists the exporting companies for the improvement of packaging design at export. PACKTEC develops packaging for targeted destination for a better positioning of the Tunisian products.
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OUR MISSIONSOUR MISSIONS
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Integrated projects including technical and design aspects are managed by PACKTEC to help
exporters adapting the packaging to the market expectations
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OUR MISSIONS OUR MISSIONS
Research & Development Cooperation with institutes, universities and technical colleges within various national, regional and international networks.
Creation of a decision platform considering the future packaging issues and designing tools to establish packaging strategies.
Assisting companies with research, development and innovation to solve specific technical problems.
Carrying out customized R&D projects dealing with the development of new materials and new packaging solutions.
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Current Project
Comparative study on the impact of packaging material ( plastic, ceramic, glass and metal) on the olive oil quality regarding the temperature, storage duration and light effect.
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OUR MISSIONSOUR MISSIONS
Research & Development
PACKTEC
PACKTEC is member of the International Association of Packaging Research Institutes IAPRI since 2002.
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OUR MISSIONSOUR MISSIONSStudies
PACKTEC makes various studies for the benefit of the profession :
Technical studies
Sectoral studies
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Market analysis
Recent international reference
Packtec has participated to the elaboration of a study related to the establishment of an Egyptian Packaging Technological Center
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OUR MISSIONSOUR MISSIONS
Training
PACKTEC develops training programmes in response to packaging manufacturers and users’ expectations.
The objective of training is to improve the technical level of the sector’s operators qualification in controlling packaging materials and packed product quality
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Recent international reference
Packtec has organized a one week training course on food packaging materials for
the Arab Saudian Food and Drug Institution
Training
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OUR MISSIONSOUR MISSIONS
Promotion
The promotion of the Tunisian packaging industry through :
The participation in packaging exhibitions and specialized international fairs.
The organization of thematic seminars and regular workshops covering all aspects of packaging.
The participation to the World Packaging Organisation (WPO) events.
PACKTEC
PACKTEC is member of WPO since 1998
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OUR MISSIONSOUR MISSIONS
Promotion
The centre organizes the National Packaging Competition, an event to reward and promote any packaging innovation or improvement. The rewarded Tunisian packaging have the opportunity to take part in the World Packaging Competition organized by the World Packaging Organization WPO.
National Packaging Competition “TUNISIA STAR PACK”
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2006 President Awards
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OUR MISSIONSOUR MISSIONS
Information
Technological survey
PACKTEC ensures a technological survey to provide professionals with economic, regulatory and technical information allowing more relevant decision-makings and thus facilitating the access to foreign markets.
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OUR MISSIONSOUR MISSIONS
Information Packaging Magazine
PACKTEC publishes a quarterly magazine to provide professionals with up dated data
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Web site
www.packtec.ind.tn
PACKTEC has developed a web site in order to provide the profession with an exchange and communication tool
Tunisian Packaging Directory on line
To promote the Tunisian packaging sector
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Tunisian packaging industry has accomplished important improvement in
different scales.
But new opportunities of investment and partnerships are still existing
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To learn more about what is driving packaging innovation, I would like to invite you to attend ….
The International Packaging Days
Organised by The Tunisian Packaging Technical Centre
PACKTEC
Tunis 6,7 and 8 of December 2006
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Thank you for your attention
and Feel Free for asking any question
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