ensembles: how the gig-economy will change the way we create

ENSEMBLESHOW THE GIG ECONOMY WILL CHANGE THE WAY WE CREATEBaron Manett | Michael Girgis | Sandy Marshall

@bstat@marshallsandy

@mike_girgis#ensembleco

YOU’RE KNOWNBY THE COMPANY

YOU KEEP

“Life is what happens when you’re making other plans.”

- John Lennon

YOUR COLLABORATORS DEFINE YOUR SOUND◻ Individual, meet Ensemble◻ New models of creative partnerships◻ The gig economy is the Ensemble economy◻ Inspired by other artforms

“Well, my musicians aremy friends.”

- Prince

THIS IS ABOUT TRUST ◻ What happens when you work with your friends?

○ Strategy becomes lunch○ Discovery becomes hanging out

◻ Who’s at your label?◻ Trust wins the day with better ideas◻ Antithesis of procurement

“We want to bring good music to the people. That’s what it’s all about.”

- Gord Downie

TO THE HIP, WITH LOVE◻ Audience first thinking - what do they want?◻ What happens when you lead with

values and audience first?◻ Brands and agencies start to align on passion

“A record deal doesn’t make you an artist, you make yourself an artist.”

- Lady Gaga

WHAT’S WITH THIS WAR ON TALENT?◻ There isn’t one. Companies are

Focusing in the wrong direction.◻ It’s not about retention

○ It’s about positioning○ Clients get the content they deserve

◻ The best talent isn’t at your shop○ They’re on the couch… or they’re leaving your shop.

“Record companies, I found out, can put out compilations without your permission.”

- P!nk

SO WHAT’S THENEW MODEL?◻ There isn’t one, there are lots◻ There’s a new creative moral code

STAYING RELEVANT IN TODAY’S MARKET

◻ Show up on time◻ Flexibility◻ Focus. Only sell what you’ll deliver◻ Don’t rush to form a company◻ Rush to create collaborations and content

ensembleco.com

“I guess we were just dedicatedto trying toget better.”

- Geddy Lee

WHY ENSEMBLES WORK◻ 100% support◻ Make the other person look better◻ Take turns leading◻ No hierarchy

“The industry isa menaceto artists.”

- Nikki Sixx

WHERE THINGSGO WRONG◻ Not being authentic◻ Lack of focus◻ Saying yes to everything◻ The more you say no, the more

opportunities will come◻ Forgetting the objective◻ Not having each other’s backs

“I love all music.”- Aretha Franklin

SOME TAKEAWAYS◻ Find your ensemble (and a great producer)◻ Be a great producer◻ Be a great partner◻ Pick a “Jam”◻ Know what you don’t know and be okay with it◻ Stay on the couch - wherever you want to be

QUESTIONS?

THANK YOU!CONNECT WITH USBaron Manett - @bstatSandy Marshall - @marshallsandyMichael Girgis - @mike_girgisEnsembleCO - @ensembletoronto

Spotify playlist: https://open.spotify.com/user/bstat24/playlist/6TvVBRGj9UdcrmF29CG3CO