enterprise 2.0 and innovation

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A powerful global conversation has

begun. Through the internet, people

are discovering and inventing new

ways to share relevant knowledge

with blinding speed. As a direct

result, markets are getting smarter –

and getting smarter faster than most

companies.

Levine, Locke, Searls, Weinberger"The Cluetrain Manifesto" (1999)

“

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Enterprise 2.0 as Innovation Improving collaboration and knowledge exchange

Oscar Berg, Acando

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Pillow Fight Flash Mob

Torino, Italy

.Photo by Carlo Modica, http://www.flickr.com/photos/mokambo/2494249419/

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© Acando AB

The rules of traditional media

A few…

…because the publisher owns

the production and distribution means

…writes

for…

…a publisher…

…who

sells…

…to many…

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The rules of social media

…at almost no cost!

Anyone can share anything with anyone across the globe…

Internet

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Old news: business is about people and conversations

I have a need

I have

something to

offer

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If HP knew what HP knows, we

would be three times as profitable.

Lew PlattFormer CEO of Hewlett-Packard

“

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The Allen curve (Allen, late 70’ies)

●Exponential drop in communication frequency between engineers as

the distance between them increases.

●The importance of communication to innovation has been proven many

times.

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The strength of weak ties (Granovetter, 1973)

●Strong ties are relationships

between people who work, live or

play together

●Lead to redundancy in ideas

since members tend to think alike

We both know

this

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I know

that

I know

this

The strength of weak ties (Granovetter, 1973)

●Weak ties are relationships

between members of different

groups

●Lead to a diversity of ideas as

they tie together separate modes of

thought

New

idea!

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Globalisation &Specialisation

Consumerisationof IT

”The Google Generation”

Democratisationof communication

Ignorance

Behavior

Power

Legacy

Organisations need to get better at collaborating

Your organisation

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Enterprise 2.0 is the use of emergent

social software platforms within

companies, or between companies

and their partners or customers.

Andrew McAfeeAssociate Professor, Harvard Business School

“

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Enterprise 2.0 is already happening in your business

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Easy to use

Visibility

Universally

accessible

Informal &

spontaneous

interaction

Different tools for

different needs

Easy to contribute

Fits my

work-style

We adopt social software because they empower us

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Improving collaboration requires a cultural shift

Consensus-driven

Informal and open

Fear of making mistakes Explore and evaluate

Command-and-control

Formal and closed

Hero-culture Mentoring-culture

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I interact with

others when I

have the time

I only use

e-mail

I occasionally

update myself

…as well as a behavioral shift

Me 1.0

I interact with

others regularly

and self-initiated

I use

multiple

tools

I have

ambient

awareness

Me 2.0

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Social software = communication + participation

Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98

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Enterprise 2.0 brings new tools to Change Management

Time

Support

for change

Consciousness

Will to change

Understanding

Commitment

“I see”

“I understand”

“I can”

“I do”Makes it easier

to communicate

Makes it easier

to participate

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Social networks provide the infrastructure for innovation

Rapidly distribute

ideas, experiences

and knowledge

Find and connect

with people

across

boundaries

Become

aware of what

others are

doing

Tap into the

knowledge of

your informal

network

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Blogs and wikis to build and share collective intelligence

Single-author

insights

Blogs

Wikis

Collective Intelligence

User-generated,

interlinked and rapidly

adaptable bodies of

knowledge open to

everyone

Multi-author

“agreed-upon”

knowledge

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”Intellipedia” - Connecting the dots at CIA after 9/11

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Collectively edit a shared body of knowledge

Project wiki

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Broadcast information to stakeholders with blogs

We are on time

and on

budget!

Project blog

Comment

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Make quick assessments with instant messenger

Are you

finished?

It’s sealed and

delivered!

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News about content changes

New blog posts

New search results

Make updates come to you with RSS

Ah, everything

delivered to me -

in one place!

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The software giants are aiming for Enterprise 2.0

EMC Documentum 6.5

Microsoft SharePoint / MOSS 2007

Google Apps Enterprise

IBM Lotus Connections

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But IT is only 10% of the solution, the rest is…

Awareness

Approach and strategy

Ways of working

Change Management

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The opportunity for business and IT

leaders is to understand how the

individualization of work will affect

businesses, critical processes,

innovation and inter-enterprise

collaboration.

Yvonne GenoveseVP at Gartner, commenting on "Gartner Identifies Four

Disruptions That Will Transform the Software Industry“ on

October 15, 2008

“

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Questions?

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