enterprise ireland: china demystified

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IP Strategy for Irish Companies Doing Business in ChinaSeptember 2013

Intellectual Property is the legal right to control the results of creativity and innovation

Intellectual Property strategy is how you use the intellectual property system to your advantage

Monetize

Exclude Interact

LicenceSell

Collateralise

EnforcementThreat

Access other innovationLeverageStandards

Interoperability

The Business Model Investors Prefer, MIT Sloan Management Review June 22 2011

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Strategy

• Understand your supply chain• Identify points of import/export/transit in EU Customs area• Strategic use of various national and community rights• Risk analysis for potential infringements• Surveillance program for potential infringers• Preparation for action or reaction

– Forms/contacts– Proofs– IP right coverage of goods

• Readiness to initiate or defend judicial procedures• Readiness to walk away from a shipment?

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fred.logue@newmorningip.com +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip