entrepreneurship 3.0

3.0

Mavic G. Pineda

Information Technology Dept, DLSU

8 February 2012

ENTREPRENEURSHIP

Agenda

Brief background on e-Commerce What is Web 2.0 From 2.0-3.0 Putting your merchandise in the web Open market 3.0 What does it take?

Electronic Markets A market is a network of interactions and

relationships where information, products, services, and payments are exchanged. (Turban, 2005)

The market handles all the necessary transactions.

An electronic market is a place where shoppers and sellers meet electronically.

In electronic markets, sellers and buyers negotiate, submit bids, agree on an order, and finish the execution on- or off-line.

Before

Now

Back in 2006

In 2012

WEB 2.0collaboration

participationcloud services

collective intelligence

radical trust

rich user experience

tagging

rich media

Source: http://oreilly.com/web2/archive/what-is-web-20.html

Web 2.0 is a meaningful disruptive change!

OPEN MARKET 3.0

Some basic principles to

keep in mind!

Use effective photos. Be original. Be creative. Use action photos.

Make your photos play music.

Your web store is the same as your physical store.

Attract your customers.

Organize your merchandise.

If these are your products, how do you organize them?

Tantease in Multiply

What are the pros & cons?

Provide important information.

Closer look: Converse website

Closer look: Converse website

Your web store is the same as your physical store. Attract your customer. Organize your merchandise. Provide important information.

Product Classifications PricesHow to payDelivery optionsPurchase policy

Provide room for interaction.

Have a retention and return strategy!

Add persona to your page!

OPEN MARKET 3.0Activities Channels/ToolsAdvertising Facebook, Multiply

Google AdsenseDiffusion Twitter, Facebook

Microblogs & Social Networks

Interactions BlogsEvents – Promotion, Documentation

Flickr, Picasa, Youtube, Vimeo

Feedback & Testimonies

Blogs

A 2-3minute Youtube video is more commonly authentic.

Youtube is the no. 3 most visited website in the Phils!

Different ways of showcasing in blogs.

Forever21 int’l bloghttp://blog.forever21.com/ Forever21 Phil bloghttp://www.thepoc.net/thepoc-features/beauty-and-fashion/news-and-events/8314-forever-21-philippines-a-first-look.html Candykawaiiloverhttp://candykawaiilover.blogspot.com/search/label/japanese%20fashion

What does it take?

It takes a good amount of time and effort to plan your webpage-- but less time to execute.

Learn and use social media tools effectively. Evangelize your product.

Monitor your communication streams. Get to know your customers.

Use application tools to enhance online services in your online store.

Open market

Open competition

Open networks and collaboration

Why??

More participation from the customers!

The top 30 most popular websites in the Philippines as of 2011

So what are you waiting

for??

All photos used were personally taken & owned by mobilemartha.

References: Candykawaiilover (2011). Retrieved from http

://candykawaiilover.blogspot.com/search/label/japanese%20fashion Converse (2011). Retrieved from http://www.converse.com/ Forever 21 (2011). Retrieved from http://

www.forever21.com/Product/Main.aspx?br=f21 Forever21 int’l blog (2012) . Retrieved from http://blog.forever21.com/ Forever21 Phil blog (2011) .Retrieved from http

://www.thepoc.net/thepoc-features/beauty-and-fashion/news-and-events/8314-forever-21-philippines-a-first-look.html

O’Reilly, T. (2005). What is Web 2.0? Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html

Techie.com (2011) . Top 30 most popular websites in the Philippines. Retrieved from http://www.techie.com.ph/features/top-30-most-popular-websites-in-the-philippines#slideshow-6

Turban, E. (2005). Fundamentals of E-Commerce.