entrepreneurship for success

Septo Indarto

Your Goal

To look at good opportunity what is a product you could sell into the market.

When you sell you product to market you will get the competition from the other companies. Give your product that will sell by different style of quality.

Example: Nintendo Wii creates the different product of video game to add the new customer, especially Non-lover video game, such as women and the parents.

You have to make a very good and attractive marketing concept to increase selling of your products. Using Video Marketing (You Tube), Social Networking (Facebook), E-commerce (Yahoo.com)

(Example: Coca-cola and Toyota Yaris are having a good advertisement to embrace many customers).

Day by day, the market will full with various products. Every day you will see there is a new product launching to the market. The question to you is how to survive?

You must do research and development to create a new product by a good innovation. Data base from customer survey is important to boost your research and development.

(SAMSUNG Electronic does this strategy to create innovation products in the market).

Your Strategy

You need to see about a new space in the market when your competitor never entering. It’s a good achievement to your company as a pioneer.

(SAMSUNG is the first company does innovation in LCD TV-Flat and selling massive to customers).

The ability to process information quickly has almost entirely been neglected

(Kemampuan memproses informasi secara cepat yang diabaikan oleh para pesaing).

Many Japanese companies do this strategy of the marketing strategy. In 1970s when the world was in oil big crisis. The automotive car makers created a small car to reduce oil/gasoline using. In short time cars from Japan were too popular in the world).

Up grade information coming from the market is so important to use as analyze the market trend. It will help so much for the marketer to do their marketing activities on selling their market. The marketer could do a survey about characteristic of products they will sell continuously. In the other way, the other way, the marketer could see the market trend from trading fair, information from internet, newspaper, magazine etc.

Your company must be having the best team of marketing. Every marketing team should have a strategy how to create an opportunity to open space of the market and then to sell products to the market. Training for marketing is something important to increase the marketers doing improvisation to catch the market.

(General Electric always gives the good training for their marketer to create innovation marketing).