environment for growth monitoring and evaluation: the why, what and how calvin jones
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Environment for Growth
Monitoring and Evaluation:
The Why, What and How
Calvin Jones
Monitoring Requirements
• WEFO requires monitoring estimates of visits and direct jobs
• This is not straightforward – and does not speak to strengths of tourism & visitation
• Hence need for evaluation of E4G investments
• Previous experience suggests this will be easier during rather than after the projects
E4G M&E: Today
• Make clear the need for a bespoke approach to E4G projects
• Emphasize the benefits of the E4G M&E approach:– To Assembly, Visit Wales, CADW, CCW &
partner sponsors– To individual projects and managers– To the wider Welsh economy– To site users and project beneficiaries
E4G M&E: Today
• Explain the materials, guidance and resources that will be made available to project managers
• Deal with specific issues that may arise around volunteering & volunteers
• Establish practical approaches to measuring visitor volumes & undertaking surveys
• A chance for you to tell us what matters
E4G M&E: Not Today
• Non site-based projects (e.g. interpretation)
• Impact of capital spending
• Social/Qualitative impacts
but all under consideration for integration
E4G M&E: Why this Approach?
• E4G is unusual in EU/ERDF funding terms:– Multiple sites, sponsors &managers across 7
strategic projects– Varying focus & interest of project managers– Very different sites in very different places– Some non-site based projects
• Yet common WEFO evaluation criteria and a need to evaluate the E4G projects as a whole…
The Commitment from us
• Centralised approach to monitoring and evaluation of E4G projects to minimise cost to the public sector
• Remove need for projects/SPs to develop their own M&E toolkits and approaches
• Provide guidance & advice on M&E activity• Provide site and project specific reports on
economic impact & help projects that wish to move beyond economic impact…
• Carry on learning
The Commitment from you
• Provide basic information about site type and activities
• Measure visitor volumes at appropriate times via counts or tickets
• Monitor project-specific fuel use.
• Selected larger projects: survey (with our advice) visitors to your sites
Summary: Why is this Necessary?
• E4G is unusual in ERDF terms
• Visitor impacts in large part arise away from destinations (E4G sites)
• This makes them hard to capture
• … and makes it difficult for tourism/visitor projects to stack up against traditional interventions and win continued support
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