environmental strategies to increase access to affordable produce
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Environmental Environmental Strategies to Increase Strategies to Increase Access to Affordable Access to Affordable
ProduceProduce
An Intervention of the New York State Eat Well Play Hard Community Projects
Laying a Firm Laying a Firm FoundationFoundation
Key childhood obesity prevention initiative of NYS DOH
Initiated in 1997 Integrated philosophy into all programs
Laying a Firm Laying a Firm FoundationFoundation
Currently 15 EWPH Community Projects Goal:
To coordinate community based resources to establish coalitions and partnerships, leading to sustained environmental and policy changes to reduce risks for chronic diseases beginning in the preschool period.
Creating Environmental Creating Environmental ChangeChange
Increasing access to & utilization of Farmers’ Markets
Securing & utilizing EBT devices at Farmers’ Markets
Utilizing EBT devices in CSAsFacilitating Farm to Child Care
InitiativesFacilitating Farm to School Initiatives
INCREASING ACCESS TO INCREASING ACCESS TO FARMERS’ MARKETSFARMERS’ MARKETS
Delaware County
WIC Benefit UtilizationWIC Benefit UtilizationDelaware CountyDelaware County
2009 Open Weekly 5 vendors WIC Vegetable & Fruit
Checks accepted Sales expected to
increase Sponsoring
organizations
2008 Open 2 days/month 2 vendors Farmers’ Market
Coupons accepted 6.4% increase in FMNP
redemption Farmers’ Market
promotion funding Match funding
WIC Benefit UtilizationWIC Benefit UtilizationDelaware CountyDelaware County
Instrumental Partner OrganizationsNYS Department of Agriculture & MarketsDelaware Opportunities WIC ProgramDelaware County Office for the Aging Fairbanks PharmacyWilber Bank (Walton Branch)Cornell Cooperative Extensions
Onondaga & Madison Counties
SECURING & UTILIZING EBT SECURING & UTILIZING EBT DEVICES AT FARMERS’ DEVICES AT FARMERS’ MARKETSMARKETS
2006 Monthly
(Jul-Aug) 2 farmers Farmers’
Market Checks accepted
2008 Weekly (Jun-
Oct) 22% increase
in overall sales
Farmers’ Market UsageFarmers’ Market UsageOnondaga CountyOnondaga County
2007 Weekly (Jul-
Aug) Farm Fresh
Mobile Market Food Stamp
Benefits (EBT) accepted
730% increase in overall sales
2009 Weekly (Jun-
Oct) WIC Vegetable
& Fruit Checks accepted
Type 2006 2007 2008
Value of FMNP Checks $376 $2,562 $2,738
Value of Food Stamps (EBT) N/A $25 $270
Cash Purchase $25 $741 $1,045
TOTAL $401 $3,328 $4,053
Farmers’ Market Usage…Farmers’ Market Usage…Onondaga CountyOnondaga County
Instrumental Partner OrganizationsOnondaga County WIC ProgramFarm Fresh Mobile MarketRegional Farmers’ MarketThe Gifford FoundationSyracuse Healthy Start
Farmers’ Market Usage Farmers’ Market Usage Onondaga CountyOnondaga County
Food Stamp (EBT) UtilizationFood Stamp (EBT) UtilizationMadison CountyMadison County
2007 Promotional events
strengthened relationships & increased attendance
Farmers’ Market Checks accepted
4.0% decrease in FMNP redemption
2008 Open Weekly (Jun-
Oct) Food Stamps (EBT)
accepted Credit & Debit Cards
accepted 4.3% increase in FMNP
redemption
Food Stamp (EBT) UtilizationFood Stamp (EBT) UtilizationMadison CountyMadison County
Instrumental Partner Organizations Department of Social Services Community Action Program Eat Smart New York WIC Just Say Yes to Fruits & Vegetables Madison County Health Department Cornell Cooperative Extension Greater Oneida Chamber of Commerce Farmers’ Market Federation
Keys to Successful Keys to Successful Farmers’ Market InitiativesFarmers’ Market Initiatives
Identify & Address Key Barriers Perception that fresh produce is ‘expensive’ Lack of quality & selection of fresh produce Lack of transportation
Collaboration High Traffic Locations Promotion & Marketing Incentives Persistent & Enthusiastic Market Manager Dependable Volunteers
IMPLEMENTING IMPLEMENTING CSA FARM CSA FARM EXPRESS EXPRESS INITIATIVESINITIATIVES
St. Lawrence County
CSA Farm ExpressCSA Farm ExpressSt. Lawrence CountySt. Lawrence County
2009CSA benefits to low-income familiesRepayment of membership fee with
EBT benefitsImpact4 CSA farms15 families participating
Start small!Collaborate with strong partner
organizationsProvide adequate training for CSA
farmersFinancial stability
CSA Farm Express CSA Farm Express Keys to SuccessKeys to Success
FACILITATING FARM TO FACILITATING FARM TO SCHOOL INITIATIVESSCHOOL INITIATIVES
Jefferson & Wayne Counties
Farm to School InitiativeFarm to School InitiativeJefferson CountyJefferson County
2007-2008 Collaborative Partnership Success Direct purchase Cost = Open Market Rate directly to farmers
Impact >6,000 pounds of local produce purchased >4,500 children exposed to fresh locally grown
produce in school
Farm to School: Harvest WeekFarm to School: Harvest WeekWayne CountyWayne County
2007-2008 Collaborative Partnership Success 10 school districts Bushel of produce each day from local farmers Purchased through local distributor
Impact 50 bushels of local produce purchased >8,000 children exposed to fresh locally grown
produce in school
Keys to Successful Keys to Successful Farm to School InitiativesFarm to School Initiatives
Identify & Address Key Barriers Lack of Administrative Support Lack of funding Inadequate production from local farmers
Commitment of School Food Service Directors Collaboration with key partners Persistence in solicitation of farmers Communication Promotion Curriculum integration
FACILITATING FARM TO FACILITATING FARM TO CHILD CARE INITIATIVESCHILD CARE INITIATIVES
Schenectady County
Farm to Child CareFarm to Child CareSchenectady CountySchenectady County
Successful collaboration with the CDCG Veggie Mobile
Opportunity knocks… Mutual goals February 2008 Pilot Expansion into 3 additional child care
centers Serving over 275 underserved children
Keys to Successful Keys to Successful Farm to Child Care InitiativesFarm to Child Care Initiatives Identify Barriers
Cost, Storage, Delivery Identify ways to overcome barriers Facilitate the process Assist programs in obtaining resources Collaborate with successful programs Identify opportunities Start small!
Questions?Questions?
For more information, please contact:
Lisa A. Sweet, RD, CDNPublic Health Nutritionist
NYS Department of Health
LXS28@health.state.ny.us
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