ep social media present vs 02
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THE EVOLVING ROLE OF SOCIAL MEDIA
IN EMERGENCY MANAGEMENT
EMERGENCY
PREPAREDNESS
CONFERENCE
VANCOUVER, 2011
KRISTOPHER HAYNE
BUSINESS AREA EXPERT
EMBC
AGENDA
Smarter Governments
Social Media
Situational
Awareness
CrowdSourcing
SOCIAL MEDIA
SOCIAL MEDIA…
ARE ABOUT TECHNOLOGIES & …
IT’S ABOUT WHAT THEY ENABLE…
MASS COLLABORATION USED TO MONITOR, DISSEMINATE AND
EXCHANGE INFORMATION …
SOCIAL MEDIA STAGES…
STAGE 1…
USE AN AWARENESS TOOL OR LISTENING TOOL…
SOCIAL MEDIA STAGES…
STAGE 2…
USE AS A ONE-WAY COMMUNICATION TOOL…
SOCIAL MEDIA STAGES…
STAGE 3…
USE AS A TWO-WAY COMMUNICATION TOOL…
SOCIAL MEDIA STAGES…
STAGE 4…
USE AS A TOOL TO LEVERAGE THE COMMUNITY…
SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
. . . Creating Opportunities and Challenges for EM
Situation
Awareness
Analysis
Community
Awareness
• Open Data
• Mobile Tech
• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems with
Diverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
Social Technologies are about
understanding the world faster
1. Meeting and managing citizen expectations
2. Increasing situational awareness
3. Crowdsourcing and leveraging citizens as force
multipliers
SITUATIONAL AWARENESS
Situation awareness, is the perception of
environmental elements with respect to time and/or
space
SITUATIONAL AWARENESS – 2007 San Diego County Fires…
http://maps.google.com/help/maps/getmaps/#kpbs
SITUATIONAL AWARENESS TOOLS - TRENDSMAP
trendsmap.com
JAPAN
SITUATIONAL AWARENESS – JAPAN- PERSONAL MESSAGES …
SITUATIONAL AWARENESS TOOLS - BCEMAP
SITUATIONAL AWARENESS TOOLS – GOOGLE FUSION TABLES
http://mattstil.es/viz/london.html
Senate Homeland Security Hearing on Social Media as Disaster
Communications Tool – May 5, 2011
SITUATIONAL AWARENESS
“THE SOONER WE ARE ABLE
TO COMPREHEND THE FULL
SCOPE OF THE DISASTER,
THE BETTER ABLE WE ARE TO
SUPPORT OUR CITIZENS AND
FIRST RESPONDERS. FOR
THAT REASON, WE MUST
SEEK OUT AND INCORPORATE
INFORMATION PROVIDED BY
THE PUBLIC.”
SA is about understanding the world
through
1. Time
2. Space
CROWDSOURCING
“Crowdsourcing is how the power of the many can
be leveraged to accomplish feats that were once
the responsibility of a specialized few” Jeff Howe.,
2008.
CROWDSOURCING / VGI…
VGI HAITI EARTHQUAKE SUPPORT
OPEN STREET MAP – PROJECT HAITI
CROWDSOURCING /VGI HAITI EARTHQUAKE SUPPORT …
VGI HAITI EARTHQUAKE SUPPORT
CROWD SOURCING / VGI HAITI EARTHQUAKE SUPPORT…
SMARTER GOVERNMENTS
WHAT DOES ALL THIS MEAN?
SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
Creating Smarter Governments…
Situation
Awareness
Analysis
Community
Awareness
• Open Data
• Mobile Tech
• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems with
Diverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
SOCIAL MEDIA IN CRISIS
THINGS TO CONSIDER…
1. Start with
Authoritative Data
2. Don't create a citizen
data silo
3. Let citizens know
what your monitoring
4. Respond to Feedback
THANK YOU FOR YOUR ATTENTION
MONITORING TOOLS
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