epwn mini workshop_networking
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Networking for Success Mini-Workshop Frankfurt/Main 21.06.2012
Created by Daniela Roman President EuropeanPWN - Frankfurt
EPWN - For your personal and professional growth Created by Daniela Roman, 21.06.2012 2
AGENDA
1. About „networking“
2. WHY „Networking“
3. WHO needs to hear your message
4. WHY women won‘t network
5. HOW to prepare for business networking
6. Networking „MISTAKES“
7. WHAT makes a networker successful
8. HBR Management Tip
9. YOUR EPWN Networking Events
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Networking is not an event…it is a process. It’s not about how many business cards you give out or collect or how many friends or followers you have. Business networking is the process of building mutually beneficial relationships to boost referrals for everyone involved. Networking isn’t just about acquiring new business; it is about surrounding yourself with a support network for your life in general. You can never have too many contacts! It’s about the quality of the connections you make, your follow up with those connections and the value YOU provide.
1. About „NETWORKING“
Person A Person B Person C Person …
“If two people in a social network have a person in common, then there is an increased likelihood that they will know each other at some point in the future. “ (From the book Networks, Crowds, and Markets: Reasoning about a Highly Connected World. By David Easley and Jon Kleinberg. Cambridge University Press, 2010.)
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Networking helps you…
• Gain information about a discipline, firm, or industry (especially about changes)
• Narrow your choices for careers, job search, academic majors, internships
• Meet new and interesting/influential people
• Re-establish contact with people you already know
• Connect with people who can assist and support your career management activities
• Create opportunities through contacts
• … and more
2. WHY „NETWORKING“
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3. WHO NEEDS TO HEAR YOUR MESSAGE
(From the books “Networks, Crowds, and Markets” and “And What do you do?”.)
CONFIDANTE
CRISIS MANAGER
VALIDATOR
ESCAPIST
MENTOR CHALLENGER FIXER
EXPERT
CONNECTOR
MATCHMAKER
MARKETER
PEOPLE
FINANCE
EMOTIONAL PROMOTIONAL MATERIAL DEVELOPMENT
YOU
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4. Why Women Won’t Network
Have you ever thought about any of the below reasons?
• lack of confidence & knowledge
• little practice
• very uncomfortable at events
• not convinced it will work (for me!)
• unsure of my value/worth
• no strategy
• cant be authentic/just myself
• no time
• need ‘permission’
• don’t like (no good at) self marketing
• unsure of my message/brand surely
• performance should say it all?
• fear of rejection
• don’t know how to get started
Make „friends“ along your way that help you stay on track!
(From Women@Work No. 10, EuropeanPWN)
Life is full of crossroads that you
never know about unless you NETWORK!
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1. Know who you are (list your skills and talents) 2. Know what you want 3. Know what you offer 4. Know who can give to you 5. Know network protocol 6. Attend events alone 7. Do not wait for somebody to approach you first 8. Have Questions 9. Listen 10. Know how to track 11. Follow-up
Networking is making the most of the people you meet to your mutual advantage. (Carole Stone – BBC journalist)
5. How to prepare for BUSINESS NETWORKING
1. Pitch yourself = define your personal branding strategy 2. Refine your goals 3. What are you at: promoting your business, moving jobs, changing career, investing for the future? 4. Whom do you want to network with ? 5. National/international ? 6. Average age, type of business, seniority 7. Prepare your pitch 8. Select keywords/tags 9. Write a concise, readable (like you speak) objective
PR
EPA
RA
TIO
N
WH
ILE
NET
WO
RK
ING
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1. Talking about Yourself—all the time
2. Expecting a job
3. Not saying “Thanks”
4. Forgetting to follow up
5. Not focussed on a goal
6. Loosing track of your contacts
Networking isn’t about short-term gain, but about learning, growing, and forming connections.
6. NETWORKING „MISTAKES“
Popular „mistakes“ You don't know you're making:
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• Are open-minded
• Are prepared and persistent
• Are current on events
(i.e. news, industry trends, etc.)
• Use their imaginations
• Treat everyone in their network as equals
(non-hierarchical)
• Choose members for information, not position
• Are not afraid to ask for what they need
• Always thank their networks
• Set clear, realistic and achievable goals
• Are patient! It takes time and energy to build a
caring community
7. SUCCESSFUL NETWORKERS
START THINKING ABOUT
WHAT IS WHAT I CAN DO FOR MY NETWORK
and
WHAT MY NETWORK CAN DO
FOR ME
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Network with Purpose “When it comes to networking, quality matters more than quantity. But how do you meet the right people? One way is to ask for introductions. Reach out to influential people in your network and ask them to put you in touch with others. Be specific about the introductions you want and why you want them. Explain what you are trying to achieve and the kind of contacts that would help you get there. Are you seeking your next job opportunity? Are you looking for ways to promote yourself? If you’re uncomfortable with being bold, remember that people enjoy helping others and you can always return the favor with some introductions of your own.”
8. HBR Management Tip
http://hbr.org/tip/2012/03/16/network-with-purpose
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9. YOUR EPWN Networking Events
FRANKFURT/MAIN
Daniela Roman - President
Corporate Partners
Agnieszka Krzeminska
Board Member Mentoring
Kristina Faddoul - Co-President Membership / Corporate Partners
Katerina Alm
Board Member – Events/External Communication
Daniela Markovic
Board Member - Events/External Communication
http://www.europeanpwn.net Chapter: Frankfurt
Email: frankfurt@europeanpwn.net
Daniela Ana-Maria Roman
- Six Sigma Black Belt –
President EPWN Frankfurt
Email: daniela.roman@consultant.com
For further questions please contact:
Sources :
• “Networks, Crowds, and Markets: Reasoning about a Highly Connected World” by David Easley and Jon Kleinberg. Cambridge University Press, 2010
• Forbes Magazin • Global Business Women • Australian Business Womens‘ Network • European Professional Women‘s Network publications • „And what do you do?“ – 10 steps to creating a portfolio career – Barrie Hopson and Katie
Ledger, A&C Black London, 2009
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